Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
How websites for high-ticket services convert considered buyers: depth, proof, pricing guidance and the right first step for purchases worth thousands.
Why conversion matters more than visits for a low-traffic small business website, what to fix first, and when visibility has to come before conversion.
How often a business website should be redesigned, why a fixed three-year cycle wastes money, and the evidence that tells you a redesign is actually due.
How long a business website lasts in practice, what shortens its life, and how to tell whether your current site has one year left or five.
A five-part website redesign scorecard that tells you whether to fix in place, redesign or rebuild, using evidence you can gather in one hour.
Build a website redesign business case that partners and finance will approve: the problem in pounds, the options, the risks and the measure of success.
Work out website redesign ROI before you commit: the formula, realistic assumptions, the payback period, and why most estimates are too optimistic.
What an outdated website really costs a UK business each month: lost enquiries, lower prices, wasted ad spend and risk, and how to put a number on it.
Six situations where a website redesign is the wrong move, what to do instead, and how to tell boredom with your own site from a real business problem.
The best time to redesign a business website: planning around your peak season, business changes and financial year so the launch does not cost enquiries.
How to get a website redesign budget approved by partners, directors or a board: the evidence they want, the questions they ask and a structure that works.
How a phased website redesign works: what to change first, how to measure each phase, and when a full relaunch is still the better choice for a UK SME.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
