Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
Does website navigation affect SEO? How menus and internal links help search engines find and understand pages, and the habits that hold sites back.
Click depth explained: why pages many clicks from the homepage get found and visited less, how to measure it and how to bring important pages closer.
How navigation helps AI search tools and Google's AI features understand your site: crawlable links, clear labels and pages that make sense on their own.
Google sitelinks explained: what they are, why you cannot choose them directly and how clear navigation and descriptive links make better ones more likely.
How clear website navigation reduces customer service contacts: the 'where do I find' questions it removes, how to spot them and what to link where.
What poor website navigation costs: lost enquiries, wasted ad spend, extra support contacts and staff time, with a simple way to estimate your own cost.
Accessible website navigation explained: the WCAG 2.2 checks for menus and links, why they help every visitor and the quick fixes most UK sites need.
Common website navigation myths, from the three-click rule to 'nobody scrolls', why they mislead and what the evidence suggests you do instead.
How to write navigation menu labels visitors understand at a glance: use buyers' words, lead with the key term, keep them short and test them.
How to organise services in your website menu: by service, problem or customer, how many to show and how to name them so buyers spot theirs fast.
Descriptive link text explained: why 'click here' and 'read more' fail visitors, screen readers and search, and how to write links that say where they go.
How page titles and headings help visitors navigate: confirming they are in the right place, scanning pages and moving between tabs and search results.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
