Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
The website navigation metrics worth tracking: key-page reach, homepage exits, menu clicks, search for menu items, task success and findability answers.
How to measure whether a navigation change worked: set a baseline, change one thing, compare equal periods and confirm with a quick usability retest.
How to change website navigation without losing search rankings: keep URLs where you can, redirect what moves, keep internal links and monitor closely.
What a website navigation redesign costs in the UK: market ranges for label fixes, restructures and redesigns, what drives the price and how to scope it.
How to redesign website navigation step by step: gather evidence, list content, research with customers, build and test the structure, then launch safely.
Why menus built around departments confuse buyers, how to spot org-chart navigation on your site and how to reorganise it around what customers need.
How to keep website navigation clear after launch: give the menu an owner, agree rules for adding items, review it regularly and stop slow menu creep.
What to include about navigation in a website brief: the tasks visitors must complete, labels, devices, accessibility, testing and how success is measured.
How to set up WordPress menus visitors can use: where menus live in classic and block themes, one menu for mobile and desktop, labels and mistakes.
How to set up Shopify navigation shoppers can follow: main and footer menus, collections as categories, nested items, filters and search that support them.
How to promote seasonal offers and campaigns in your website navigation without cluttering it: where to put them, how long to keep them and what to avoid.
Can an AI chatbot replace website navigation? Why most visitors still prefer a clear menu, where a chatbot helps and how to make the two work together.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
