Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
Social media measurement mistakes: tracking likes not enquiries, no tagged links, trusting last click and judging too early. The four numbers to track.
Social media reporting mistakes: pages of vanity metrics, no enquiries, no comparison and no actions. What a useful monthly social media report contains.
Not tracking social media leads makes social look worthless. How enquiries hide in messages, calls and direct visits, and simple ways to count them.
UTM tracking mistakes: inconsistent names, capital letters, tags on internal links and no tags at all. How to tag social links so GA4 reports make sense.
A misleading engagement rate comes from different formulas, tiny samples and engagement from the wrong people. How to read the number properly.
Social media benchmarks mistakes: comparing with big brands, other sectors and other platforms. Which comparisons help a small business and which mislead.
Judging social media post performance in the first hour leads to bad decisions. How long posts keep working on each platform and when to review them.
Not using social media insights means guessing who follows you and what works. The five insight numbers worth checking monthly and what each tells you.
Social media attribution mistakes: trusting last click, ignoring view-through and dark social, and over-crediting platform reports. How to judge social fairly.
Social media ROI mistakes: leaving out time, counting revenue not profit, ignoring repeat customers and judging too soon. How to get the sum right.
Social media legal mistakes UK businesses make: unlabelled ads, unproven claims, fake reviews, prize draws, borrowed music and photos, and data breaches.
Not labelling ads on social media breaks ASA rules. When paid, gifted and affiliate posts need '#ad', where the label goes and the mistakes businesses make.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
