Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
Trade magazine advertising vs LinkedIn for UK B2B firms: readership, cost, credibility and lead tracking compared, and how to use one to feed the other.
Directory listings vs social media for UK small firms: free and paid directories, lead platforms and reviews compared with social for local enquiries.
Trade shows vs social media for UK B2B firms: the full cost of a stand, lead quality, follow-up and how to use social media before and after the show.
Local sponsorship vs social media for UK small firms: what sponsoring a club or event really buys, what it costs and how to turn goodwill into enquiries.
How much advertising costs a UK small business: indicative ranges for social media, print, radio, leaflets, mail, outdoor and events, and what drives each.
CPM explained for UK small businesses: how to work out cost per thousand for social media, print, radio and leaflets, and why a low CPM can still be dear.
How to work out cost per lead by channel for a UK small business, compare social media with leaflets, print and radio fairly, and act on the result.
The minimum budget to test an advertising channel for a UK small business, by medium, and how to tell a failed test from one that was simply too small.
How to split a small marketing budget between traditional and digital channels: the 70/20/10 working rule, worked examples and when to move the balance.
How to compare advertising ROI across social media and traditional channels: one formula, the costs to include, a worked example and the limits of the sum.
The hidden costs of traditional advertising for UK small firms: artwork, production, minimum runs, contract terms and waste, with a booking checklist.
Is social media marketing free? What unpaid posting really costs a UK small business in time, content, tools and ad spend, with a worked annual figure.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
