On this page
- 01Key takeaways
- 02What do salon clients want from a homepage?
- 03What should the first screen show?
- 04How should services and prices appear?
- 05What proof works for salons?
- 06How should booking work?
- 07What does this look like in practice?
- 08Salon homepage checklist
- 09Next step
- 10Sources and further reading
- 11Frequently asked questions
Key takeaways
A salon website homepage fills the appointment book when it shows services with prices, real photos of your work, the stylists or therapists, reviews and a 'Book online' button that works in a few taps on a phone. Most salon visitors are existing or recommended clients ready to book, so make booking the obvious next step.
- 'Book online' as the primary action, visible on mobile.
- Services with prices or 'from' prices.
- Real photos of your work and your team.
- Reviews with counts; no misleading filtered images.
Want your salon homepage reviewed? Message us on WhatsApp.
Chat on WhatsApp →What do salon clients want from a homepage?
Most salon visitors already know the salon or were recommended. They want to see services and prices, check who does the work, look at results and book, often late in the evening on a phone. A homepage that asks them to call during working hours loses many of them.
What should the first screen show?
The salon type, area, a review line and a 'Book online' button. A photo of real work or the salon interior works better than stock. Show opening hours, including late nights, which are often a deciding factor.
How should services and prices appear?
List main services with prices or 'from' prices, grouped simply: cuts, colour, treatments. Link to a full price list. Clear prices reduce booking anxiety and phone questions. Mention consultation or patch test requirements where they apply.
What proof works for salons?
Photos of real clients' results, with their consent, stylist profiles and reviews from Google or your booking platform. Do not use heavily filtered images that misrepresent results; the ASA has ruled against beauty ads where filters exaggerated effects.
How should booking work?
Link the button to a booking system that shows stylists, times and prices, confirms instantly and allows easy rescheduling. Test it monthly on a phone. If you take deposits, say so before card details are requested.
What does this look like in practice?
A pattern we see: a salon homepage with an Instagram feed and 'Call to book', while the phone rings out when stylists are busy. Adding online booking to the hero and a price list usually fills more slots, especially evenings.
Salon homepage checklist
- Make 'Book online' the primary action.
- Show services with prices.
- Use real photos of work and team.
- Show reviews with counts.
- Test booking on a phone monthly.
- Show opening hours, including late nights.
Next step
Book an appointment at your own salon on your phone tonight and count the taps from the homepage to confirmation.
Message us on WhatsApp for a salon homepage review, or book a 30-minute consultation.
Chat on WhatsApp →Sources and further reading
- UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) · ASA / CAP
- Publishing consumer reviews and complying with consumer protection law · Competition and Markets Authority
- Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 · legislation.gov.uk
Frequently asked questions
What should a salon website homepage include?
Salon type and area, a 'Book online' button, services with prices, real photos of your work and team, reviews, and opening hours. Make booking quick on a phone, since many clients book in the evening.
Should salons show prices on their website?
Yes, at least 'from' prices for main services. Clear prices reduce hesitation and phone calls. Link to a full price list and mention consultation or patch test requirements where relevant.
Can salons use filtered photos on their website?
Avoid filters or edits that exaggerate results. The ASA has ruled against beauty ads where filters misrepresented a product's effect. Use genuine photos of real results, with the client's consent.
Written by
Global Bridge Labs (GBL) is a UK–Sri Lanka partner for social media, websites and BPO. Everything here comes from client delivery, not theory.
