On this page
- 01Key takeaways
- 02What should a new business homepage say?
- 03How do you build trust with no track record?
- 04How much should a new business spend?
- 05Should a new business copy a competitor's homepage?
- 06What should you not put on a new homepage?
- 07What does this look like in practice?
- 08New business homepage checklist
- 09Next step
- 10Sources and further reading
- 11Frequently asked questions
Key takeaways
A homepage for a new business has one job: make a stranger confident enough to get in touch, despite having no track record. State plainly what you do and for whom, borrow trust from your experience and credentials, make contact easy and keep the page simple enough to change as you learn.
- Lead with what you do, not your brand story.
- Swap missing reviews for experience, credentials and specifics.
- Make a personal contact route easy to find.
- Expect to rewrite the page within 90 days.
Launching soon? Message us on WhatsApp and we will look at your homepage plan.
Chat on WhatsApp →What should a new business homepage say?
A new business homepage should say what you do, who it is for, where you work, why you are qualified and how to get started. Visitors have never heard of you, so a clever brand name or abstract slogan will not help. Plain, specific words are the fastest way to look credible.
How do you build trust with no track record?
Use what you do have: your years of experience before starting, qualifications, memberships, the named person behind the business and a clear process. Show a real photo and a real address where you can. A precise description of how you work often reassures buyers more than a vague claim of excellence.
- Your previous experience, stated factually.
- Qualifications and trade or professional memberships.
- A named founder with a real photo.
- Companies House details and a business email address.
- A clear statement of what happens after someone gets in touch.
How much should a new business spend?
Spend modestly at first, because your offer will change once real customers respond. A paid template with your own domain, good words and real photos is usually enough. Save larger design budgets until you know which services sell and what buyers actually ask, as that knowledge shapes a better page.
Should a new business copy a competitor's homepage?
Study competitors to learn what buyers expect, but do not copy them. Their page was built for an established business with proof you do not have yet, and copying wording can raise copyright and credibility problems. Find the question they answer badly, and answer it clearly yourself.
What should you not put on a new homepage?
Avoid fake scale, such as invented client counts or stock photos of a team you do not have. Avoid 'coming soon' sections and empty blog feeds. UK advertising rules expect claims to be backed by evidence, and an obviously inflated page damages trust at the moment you have the least of it.
What does this look like in practice?
A pattern we see with new firms: months go into naming, logos and colour palettes while the homepage says little more than 'solutions for your business'. A plain page written in a weekend, naming the service and the founder's experience, tends to produce better first conversations.
New business homepage checklist
- State the service and customer in one sentence.
- Name the person behind the business.
- List relevant experience and credentials.
- Show company details in the footer.
- Use a domain-based email address.
- Remove every 'coming soon' item.
- Set a reminder to review it after 90 days.
Next step
Write one sentence that says what you do and who it helps, then ask three strangers to explain it back to you. If they can, you have the start of your homepage.
Send us your sentence on WhatsApp and we will give you honest feedback, with no pitch.
Chat on WhatsApp →Sources and further reading
- Substantiation: advice on backing up marketing claims · ASA and CAP
- Find and update company information · Companies House
- How copyright protects your work · GOV.UK
Frequently asked questions
What should I put on my homepage as a new business?
Say what you do and for whom, where you work, why you are qualified and how to contact you. Add one clear next step and a real photo. Leave out anything that pretends you are bigger or older than you are.
How do I make a new business look credible online?
Use your own domain and email address, show your name and photo, list genuine qualifications and describe your process clearly. Accurate detail builds confidence. Exaggerated claims do the opposite, and they can also breach UK advertising rules.
Do I need a full website to start a business?
No. A strong homepage with a contact route and a short page on each main service is enough to begin with. Add pages as customers show you which questions they need answered before they will buy.
Written by
Global Bridge Labs (GBL) is a UK–Sri Lanka partner for social media, websites and BPO. Everything here comes from client delivery, not theory.
