On this page
- 01Key takeaways
- 02What should you give the AI first?
- 03What is a good prompt for a homepage draft?
- 04How else can AI help besides drafting?
- 05What are the risks of AI homepage copy?
- 06How do you make AI copy sound like you?
- 07When should you not use AI for homepage copy?
- 08What does this look like in practice?
- 09AI homepage copy checklist
- 10Next step
- 11Sources and further reading
- 12Frequently asked questions
Key takeaways
To write homepage copy with AI well, give it your real inputs: customer phrases, proof, offer and tone. Use it to produce options and to challenge your draft, then edit every line yourself. AI is a quick junior writer. Without your evidence it produces smooth, generic text that could belong to anyone.
- Feed it real customer words, not a one-line prompt.
- Use it for options, not the final answer.
- Ask it to attack your draft as a sceptical buyer.
- Check every claim and never paste in personal data.
Want your AI draft reviewed by a person? Message us on WhatsApp.
Chat on WhatsApp →What should you give the AI first?
Give it the brief: your buyer, their problem in their words, your offer, your proof, what you will not claim and two examples of writing you like. Paste in anonymised enquiry language and reviews. The better your input, the less generic the output, because the tool has real material to work from.
What is a good prompt for a homepage draft?
Ask for one section at a time, with a clear job and a word limit. For example: write five headlines of under 10 words for this buyer, using only the facts below, with no adjectives about quality. Tight limits produce better results than asking for a whole homepage at once.
- State the buyer and the section's single job.
- Paste the facts it is allowed to use.
- Set a word limit.
- Ban filler such as 'tailored', 'solutions' and 'passionate'.
- Ask for five options, not one.
How else can AI help besides drafting?
AI is often more useful as a critic. Ask it to read your draft as a sceptical buyer and list what it does not believe, or to name the questions left unanswered. It can also shorten paragraphs, simplify language and suggest FAQ questions. You stay in charge of what goes on the page.
What are the risks of AI homepage copy?
The main risks are invented facts, generic wording and sensitive data going into third-party tools. AI can state things about your firm that are not true, and your business remains responsible. Do not paste customer names or confidential details into a public tool. Check your provider's data terms first.
How do you make AI copy sound like you?
Read it aloud and change anything you would never say to a customer. Replace abstract nouns with things people can picture. Cut phrases that stack three adjectives. Add a specific example, a local reference or an honest limitation. Those human details are what generic drafting usually leaves out.
When should you not use AI for homepage copy?
Avoid relying on it for regulated claims, such as financial or health statements, unless a qualified person checks them. Also avoid it when your difference is subtle and needs real thought about your position. AI can reproduce what is common in your sector, which is the opposite of standing out.
What does this look like in practice?
A pattern we see: a homepage drafted in an AI tool from the prompt 'write a homepage for an accountant' sounds professional and says nothing. Running the same tool with twenty real customer phrases and a list of provable facts gives a far more usable first draft in the same amount of time.
AI homepage copy checklist
- Collect customer phrases first.
- List the facts it may use.
- Draft one section at a time.
- Ask for criticism as well as text.
- Verify every factual statement.
- Remove personal data from prompts.
- Edit the final copy by hand.
Next step
Paste your current homepage into an AI tool and ask it to list what a sceptical buyer would not believe. Fix those lines with real evidence.
Message us on WhatsApp for a human edit of your homepage copy.
Chat on WhatsApp →Sources and further reading
- Google Search's guidance on generative AI content on your website · Google Search Central
- Artificial intelligence · Information Commissioner's Office
- Substantiation: advice on backing up marketing claims · ASA and CAP
Frequently asked questions
Can I use ChatGPT to write my homepage?
Yes, for a first draft or for options, if you supply real customer language and facts. You should then edit it heavily and verify every claim. Published without that work, AI copy tends to sound generic and may contain errors.
What is the best prompt for homepage copy?
Name the buyer, the section's job, the facts allowed and a word limit, and ask for several options. Tell the tool which phrases to avoid. Working section by section gives you much better results than requesting a complete page in one go.
Will Google penalise AI-written homepage copy?
Google says it does not penalise content simply for being AI-generated, but it does act against low-value content made mainly to manipulate rankings. A homepage with original detail, accurate claims and useful information is fine, however it was first drafted.
Written by
Global Bridge Labs (GBL) is a UK–Sri Lanka partner for social media, websites and BPO. Everything here comes from client delivery, not theory.
