Should your homepage show your latest blog posts?

Key takeaways

Blog posts on a homepage help only when they are useful to buyers and kept current. An automatic 'latest news' feed showing a post from two years ago signals neglect, and a feed of company news rarely helps buyers decide. If you show articles, hand-pick two or three that answer common pre-purchase questions, placed low on the page.

• An old 'latest post' signals the business is quiet.
• Feature buyer-useful guides, not company news.
• Hand-pick 2 or 3 articles; do not auto-feed the newest.
• Place them low on the page, below the main action.

Should your homepage show blog posts?

Only if they help buyers and stay current. Most small business homepages that show 'latest news' display posts that are months or years old, which suggests the business is quiet. A feed of company announcements also rarely answers the questions visitors arrive with.

• Why your homepage is not converting visitors into customers
• Out of date website content: what to check and fix

When do articles help homepage conversion?

Articles help when they answer the questions buyers ask before choosing, such as 'How much does a loft conversion cost?' or 'What to ask an accountant before switching'. They show expertise and give researchers a reason to stay. Hand-pick two or three of these rather than showing the newest.

• A next step for homepage visitors not ready to buy
• An FAQ section on your homepage: when it helps

Where should articles go on the homepage?

Low on the page, after proof and the main repeated call to action. Articles serve visitors who are not ready to act, so they should not compete with the main path. A link to the full blog in the menu or footer is enough for most visitors.

• How often to repeat the call to action on a homepage
• Homepage structure for a small business website

Does a blog feed help SEO?

A homepage feed adds internal links to articles, which can help them be found, but the effect is modest compared with linking from relevant service pages. Publishing helpful articles matters more than where the feed sits. Do not keep a stale feed for SEO reasons.

• Homepage SEO vs conversion: write for both
• Internal links that guide buyers, not just search engines

When should you remove the feed?

Remove it if you publish less than every couple of months, if the posts are company news nobody outside the business needs, or if it slows the page with large images. Replace it with hand-picked guides or nothing.

• How often should you update your homepage?
• Homepage too heavy? What to cut from the page weight

What does this look like in practice?

A pattern we see: the homepage's 'Latest news' shows a Christmas message from three years ago. Removing the feed, or replacing it with two evergreen buyer guides, instantly makes the business look more active without writing anything new.

• See client work
• Website Design & Development for UK businesses

Homepage blog feed checklist

• Check the date of the newest post on your homepage.
• Remove auto-feeds if you post rarely.
• Hand-pick 2 or 3 buyer-useful guides.
• Place them below the main call to action.
• Link articles from relevant service pages too.

• List your services on the homepage without overwhelm
• Homepage SEO vs conversion: write for both

Next step

Check the date of the newest post shown on your homepage. If it is more than three months old, remove the feed or replace it with hand-picked guides.