Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
Ten quick ways to improve website navigation this week: rename vague labels, add a header action, show the current page, fix mobile and link next steps.
How screen reader users navigate websites: by headings, landmarks and links, what breaks their journey and the fixes that make navigation work for them.
How to design navigation for returning customers: visible login, account areas that make reordering, tracking, invoices and support easy to find.
Estate agent website navigation: routes for buyers, renters, sellers and landlords, property search in the header, valuations and branches easy to find.
SaaS website navigation that converts: product and use-case routes, pricing in the main menu, a separate sign-in and one clear trial or demo button.
How to design navigation for a resource hub: organise guides, downloads and case studies by topic, add filters and search and link back to services.
A plain-English glossary of website navigation terms, from breadcrumbs and mega menus to information scent, click depth, skip links and tree testing.
A 90-day plan to make your website navigation clearer: measure in weeks 1–2, fix quick wins in weeks 3–6, test structure in weeks 7–10, then lock it in.
Social media copywriting cost in the UK: indicative prices per caption and per month, what moves the price, and when paying for words is worth it.
Animated social media posts cost: indicative UK prices for simple motion posts and short explainers, what drives the price, and when animation is worth it.
How much influencers charge in the UK: indicative creator fees, agency management costs, usage rights and the ASA rules that shape every influencer budget.
UGC creator rates in the UK: indicative fees per video, what usage rights add, how UGC differs from influencer posts, and how to brief creators well.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
