Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
A practical way to compare your website with competitors: which rivals to pick, the eight things to score, and how to tell if the gap justifies a redesign.
How to find out of date content on a business website, which stale details cost trust and enquiries, and a simple routine that keeps content current.
When stock photos on a business website hurt trust, when they are acceptable, and how to replace them with real images without a professional shoot budget.
The signs your website is confusing visitors, from repeated phone questions to wrong-service enquiries, and how to fix the confusion before a redesign.
How to tell if your website has too much text, what visitors skip, and how to cut and structure copy so key pages are easier to read and act on.
What it means when you or your team avoid sharing the website link, how to tell a real problem from self-consciousness, and what to fix first.
How inconsistent branding between your website, social profiles, print and vans confuses buyers, how to audit it, and when it justifies a redesign.
How to spot a cluttered website design, which elements to remove first, and when decluttering is enough versus when the templates need a redesign.
How to tell whether new services can be added to your existing website or whether the structure needs redesigning, with a simple test and a page plan.
Whether a rebrand means a full website redesign or a reskin, how to sequence the two, and how to protect search rankings if the business name changes.
What to do with two websites after a merger or acquisition: keep both, merge them or redirect one, and how to protect rankings and enquiries along the way.
When moving into a new market, sector or customer type means your website must change, what can be added in place, and what requires a redesign.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
