Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
Fitts's law for websites: why larger, closer menu links and buttons are faster to hit, and how to apply it to navigation on desktop and mobile.
Is the three-click rule real? What the research says, why clear routes matter more than click counts, and what to measure for navigation instead.
Does website navigation affect conversion rate? How clear menus get visitors to the pages that persuade, how to measure it and when it is not the cause.
How website navigation affects trust: why a clear menu signals a competent business, which navigation gaps raise doubts and what to put within easy reach.
Does website navigation affect SEO? How menus and internal links help search engines find and understand pages, and the habits that hold sites back.
Click depth explained: why pages many clicks from the homepage get found and visited less, how to measure it and how to bring important pages closer.
How navigation helps AI search tools and Google's AI features understand your site: crawlable links, clear labels and pages that make sense on their own.
Google sitelinks explained: what they are, why you cannot choose them directly and how clear navigation and descriptive links make better ones more likely.
How clear website navigation reduces customer service contacts: the 'where do I find' questions it removes, how to spot them and what to link where.
What poor website navigation costs: lost enquiries, wasted ad spend, extra support contacts and staff time, with a simple way to estimate your own cost.
Accessible website navigation explained: the WCAG 2.2 checks for menus and links, why they help every visitor and the quick fixes most UK sites need.
Common website navigation myths, from the three-click rule to 'nobody scrolls', why they mislead and what the evidence suggests you do instead.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
