Parking and access details on your website

Key takeaways

If customers visit you, your website should say where to park, what it costs, whether there is disabled parking or drop-off, how to arrive by public transport, and how to find the entrance. These details prevent late arrivals and stressed first visits, and they are among the questions most often phoned in to clinics, venues and showrooms.

• Say where to park, the cost and any time limits.
• Include disabled parking, drop-off and step-free access.
• Add public transport and walking directions from stops.
• Show a photo of the entrance as visitors see it.

What parking and access details should a website give?

Give the nearest parking, its cost and time limits, disabled bays and drop-off points, public transport routes, walking directions from stops, and how to find the entrance. Global Bridge Labs (GBL) recommends a short 'how to find us' section on the contact page and in booking confirmations.

• What information should every business website have?
• Maps and directions on a mobile website: get visitors there

Why does it matter so much?

First visits are stressful when people do not know where to park or which door to use. Late arrivals disrupt appointments, and a bad arrival colours the whole visit. Parking questions are also among the most common phone calls for clinics, venues and showrooms, so answering them online saves staff time.

• A 'what to expect' page that calms buyer nerves

How should directions be written?

Write directions from where people actually come from: the main road, the station, the car park. Use landmarks rather than compass points. Add a map link that opens the visitor's map app, and a daylight photo of the entrance. Keep it short enough to read on a phone in a car park.

• Photos of your premises: proof you are a real business

What about accessible arrival?

Say where disabled parking is, whether the route to the entrance is step-free, and whether there is a ramp, lift or level threshold. Under the Equality Act 2010, service providers must make reasonable adjustments, and clear arrival information helps disabled visitors plan.

• Accessibility information about your premises, online

Where should this information appear?

Put it on the contact page, in booking confirmations and reminders, and on your Google Business Profile where relevant. Venues and clinics may also give it a dedicated 'visiting us' page. Keep one master version so changes reach every channel.

• Google Business Profile vs website: what goes where
• A 'how to book' page that removes the guesswork

When is parking information unnecessary?

It is unnecessary when customers never visit, for example trades who go to the customer or online-only businesses. In that case, focus on your service area instead. Do not invite visits to an address you do not receive visitors at.

What does this look like in practice?

A pattern we see in clinics: the reception team spends the first minutes of many calls explaining parking and the side entrance. A 'how to find us' section with a photo and a map link, added to booking emails, cuts those calls and the late starts that follow.

• See client work
• Website Design & Development for UK businesses

Parking and access checklist

• Name the nearest car parks and costs.
• Add disabled bays and drop-off points.
• Give public transport routes.
• Describe the walk to the entrance.
• Add an entrance photo and map link.
• Send it with every booking confirmation.

• A support page for existing customers

Next step

Walk from the nearest car park to your entrance with a phone. Write down what a first-time visitor would need to know, and publish it.