On this page
- 01Key takeaways
- 02What should a catering company website include?
- 03How should prices be shown?
- 04What allergen information is needed?
- 05Should you show your hygiene rating?
- 06What booking terms should be explained?
- 07When is less better?
- 08What does this look like in practice?
- 09Catering website checklist
- 10Next step
- 11Sources and further reading
- 12Frequently asked questions
Key takeaways
A catering company website should show sample menus, prices per head or price ranges, minimum numbers, the events you cater, your food hygiene rating, how you handle allergens and dietary needs, areas covered, deposits and cancellation terms, and how to get a quote. Allergen information must be available before customers order.
- Show sample menus and prices per head or ranges.
- Explain how allergen information is provided.
- Show your food hygiene rating and registration.
- State minimum numbers, deposits and cancellation terms.
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Chat on WhatsApp →What should a catering company website include?
A catering website should include sample menus, price guidance, minimum numbers, event types, food hygiene rating, allergen handling, areas covered, booking terms and a quote route. Global Bridge Labs (GBL) sees price per head and allergens as the two questions every event organiser asks.
How should prices be shown?
Show prices per head or ranges for each menu or style, including VAT for private clients, and what they include: staff, equipment, travel and service time. State minimum numbers and any delivery or travel charges, so clients can budget before asking for a quote.
What allergen information is needed?
Food businesses must provide allergen information for the 14 regulated allergens. Where food is ordered at a distance, such as online or by phone, the Food Standards Agency says allergen information must be available before the order is completed and at delivery. Explain how you do this and handle dietary needs.
Should you show your hygiene rating?
Yes, if it is good. Food hygiene ratings are public, and clients check them. Show your rating and link to it on the Food Standards Agency site. Mention your food business registration with the local council.
What booking terms should be explained?
Explain deposits, when final numbers are needed, cancellation charges and what happens if numbers fall. Services for a specific date, such as catering, are often exempt from the 14-day consumer cancellation right, so your own terms matter and must be fair.
When is less better?
Very long menu lists can overwhelm. Show a few sample menus per event type and invite clients to customise them. Use real photos of your own food and events rather than stock images, because clients want to see what will actually arrive on the day.
What does this look like in practice?
A pattern we see: a caterer's site shows beautiful photos but no prices, minimums or allergen information. Adding price-per-head ranges, minimum numbers and a short allergen statement filters enquiries and saves hours of quoting for events that were never a fit.
Catering website checklist
- Show sample menus by event type.
- Publish prices per head or ranges.
- State minimum numbers and charges.
- Explain allergen information.
- Show your hygiene rating.
- Explain deposits and final numbers.
Next step
Add a price-per-head range and minimum numbers to each sample menu this week. It is the information every quote request asks for.
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Chat on WhatsApp →Sources and further reading
- Allergen guidance for food businesses · Food Standards Agency
- Food hygiene ratings · Food Standards Agency
- Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 · legislation.gov.uk
Frequently asked questions
Should a caterer show prices on their website?
Yes, at least as price-per-head ranges with minimum numbers. Clients set budgets early and use prices to shortlist. Explain what is included, such as staff and equipment, and show VAT-inclusive prices to private clients.
What allergen information must caterers provide?
Caterers must provide information on the 14 regulated allergens. For food ordered at a distance, the Food Standards Agency says it must be available before ordering is completed and at delivery. Explain your process on your website.
Do catering customers have a 14-day right to cancel?
Services for a specific date, such as event catering, are often exempt from the 14-day cancellation right for distance contracts. Your own cancellation terms then apply, and they must be fair and clearly explained.
Written by
Global Bridge Labs (GBL) is a UK–Sri Lanka partner for social media, websites and BPO. Everything here comes from client delivery, not theory.
