GLOBAL BRIDGE LABS
The growth desk

Playbooks for
UK businesses
that want more.

Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.

Latest posts

1804 articles · page 11 of 151

Business social media profile mistakes that lose enquiries

Social media profile mistakes that lose enquiries: vague bios, no location, broken links and no contact button. A five-second test and the fixes.

22 Oct 20266 min read

Running your business from a personal profile

Using a personal Facebook profile for business breaks platform rules and limits reach, ads and insights. Why to move to a page, and how to move safely.

22 Oct 20266 min read

Instagram bio mistakes that stop people enquiring

Instagram bio mistakes that stop enquiries: no service or area, emoji walls, a home-page link and no contact button. How to rewrite yours in 150 characters.

22 Oct 20265 min read

Social media account access mistakes: who holds the keys?

Lost access to your business social media account? The access mistakes that cause it: one admin, ex-staff logins and agency-owned pages. How to fix them.

22 Oct 20266 min read

Social media security mistakes that get accounts hacked

Business social media account hacked? The security mistakes behind it: reused passwords, no two-factor authentication and fake copyright warnings.

22 Oct 20265 min read

Duplicate business pages: merge, close or keep?

Duplicate business Facebook pages split reviews, followers and search results. How duplicates happen and when to merge, close or keep each one.

22 Oct 20265 min read

Inconsistent business details across social profiles

Inconsistent business information on social media, such as old phone numbers, hours and names, loses customers. How to audit and fix every profile.

22 Oct 20265 min read

Link in bio mistakes that waste profile visits

Link in bio mistakes: sending visitors to the home page, a list of ten links, a slow page or a dead offer. How to make one link do the job.

22 Oct 20266 min read

Facebook business page mistakes small firms make

Facebook business page mistakes: incomplete details, no reviews, unanswered messages, ignored groups and boosting by habit. What UK small firms should fix.

22 Oct 20265 min read

LinkedIn company page mistakes B2B firms make

LinkedIn company page mistakes: relying on the page for reach, posting only news, empty About sections and staff not linked. How B2B firms fix them.

22 Oct 20266 min read

Selling in every post: the too-promotional mistake

Too much promotional content on social media trains followers to scroll past. Why selling in every post backfires, and the mix that brings enquiries.

22 Oct 20266 min read

Posting too often: when more posts bring fewer results

Posting too much on social media can lower reach and quality. When more posts bring fewer results, and how to find the right frequency for your business.

22 Oct 20266 min read

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