Link in bio mistakes that waste profile visits

Key takeaways

The most common link in bio mistakes are sending visitors to the home page, offering a list of ten equal links, linking to a slow or broken page and leaving an expired offer in place. One link to a page about your current offer, fast on a phone, usually beats a menu of everything.

• 1 main link to one current offer beats 10 equal links.
• The home page makes visitors hunt for what they came for.
• Test the link on a phone every month.
• Tag the link so you can count clicks and enquiries.

Why is the home page the wrong destination?

The home page is the wrong destination because it is built for every visitor, while someone tapping from a post wants one specific thing. Making them find it on a general page loses a share of them at each step. A page about the offer they saw keeps the thread.

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What is wrong with a long list of links?

A long list of links asks visitors to choose, and many choose nothing. If you use a link list, put one main action at the top and limit the rest to two or three that matter, such as booking, prices and reviews.

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How do you choose the right link?

Choose the link that matches your current goal and the offer you are posting about this month. Add UTM tags so Google Analytics records the visits as coming from that profile. Change the link when the offer changes, and remove expired offers the same day.

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When does a link list make sense?

A short link list makes sense for businesses with two or three distinct actions, such as a restaurant with booking, menu and gift vouchers, or a shop with new arrivals and a sale. Keep it short, ordered by importance and quick to load.

How do you test your bio link properly?

Test it on your own phone, over mobile data, from each platform. Tap the link, time how long the page takes to load and count the taps to enquire. Then check analytics for visits tagged with that link. A slow page, more than one extra tap or no recorded visits all point to a fix.

• Page slow to load on mobile data.
• More than one tap to enquire.
• Expired offers still showing.
• No tagged visits in analytics.

What does this look like in practice?

A pattern we see: a bio link to a page of twelve links, including an event that ended months ago. Cutting it to one booking link at the top and two supporting links usually makes the link more useful to the visitors who tap it.

• See client work
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Link in bio checklist

• Link to one current offer.
• Limit any list to three links.
• Test it on a phone monthly.
• Add UTM tags.
• Remove expired offers the same day.

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Next step

Tap your own bio link on your phone now. If it takes more than one more tap to enquire, change it.