Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
How to write a website speed report for directors: five numbers, what they cost the business, what changed and the decision needed, on one page.
Website speed optimisation cost in the UK: indicative ranges for audits, fixes, hosting and rebuilds, what drives the price and how to compare quotes.
Website caching explained in plain English: what browser, page and CDN caching do for speed, what can go wrong and what to ask your developer.
Do you need a CDN for a small business website? What a content delivery network does, when a UK-only business benefits and what it costs.
Lazy loading explained for business websites: what it speeds up, how it goes wrong, what must never be lazy loaded and how to check your own pages.
What a website performance budget is, how to set one a small business can keep, what to include and who decides when something new goes on the site.
Website speed requirements to write into a web design contract: measurable targets, test conditions, acceptance checks and who pays for regressions.
Why a website is slower after a redesign, how to confirm it, the usual causes in new themes, images and scripts, and how to recover the lost speed.
Do speed optimisation plugins work? What caching and performance plugins fix on WordPress, what they cannot, how they break sites and how to test one.
Who should fix a slow website? How to tell whether the host, developer, marketing team or content editors own the problem, and what to ask each one.
Shopify store speed for UK shops: what the platform handles, what slows stores down, which fixes are yours to make and when apps cost more than they earn.
E-commerce website speed for UK online shops: where slow pages lose orders, the evidence, what to fix first and what it typically costs.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
