Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
Why mobile and desktop navigation should contain the same links in the same order, what goes wrong when they drift and how to keep them in step.
When a full-screen overlay menu suits a website and when it hides too much: the usability costs on desktop, the accessibility checks and better options.
When an announcement bar above your menu helps visitors and when it pushes navigation down, adds clutter and gets ignored, plus how to design one.
How cookie banners, chat widgets and floating buttons hide navigation on phones, what WCAG 2.2 says about obscured focus and how to arrange them.
How to test website navigation with real people: five tasks, five participants, what to watch for and how to turn what you see into fixes.
First-click testing explained: why the first click predicts whether visitors find what they need, how to run a test and how to read the results.
How a short 'did you find what you were looking for?' survey reveals navigation problems: what to ask, where to show it and how to act on answers.
Task success rate explained: how to measure whether visitors complete tasks on your site, how to score partial success and what a good rate looks like.
Time on task explained: how to measure how long visitors take to find things on your site, why the median matters and how to use it alongside success.
How to track menu clicks in GA4 with Google Tag Manager: the event to send, the parameters to capture and the reports that show what visitors use.
How to audit your website navigation in one afternoon: inventory the menus, check structure, labels, devices, accessibility and data, then rank the fixes.
The System Usability Scale explained: the 10 questions, how to score it out of 100, what an average score is and how to use it to compare website versions.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
