Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
How to negotiate advertising rates with newspapers, radio stations, outdoor and directory sellers as a UK small business, with scripts and terms to check.
How to work out an advertising payback period for a UK small business, typical timescales for social media and traditional channels, and when to stop.
How to track offline advertising for a UK small business: codes, dedicated numbers, short web addresses, asking customers and before-and-after checks.
How to ask 'how did you hear about us?' so the answers are usable: wording, where to ask, how to record replies and what the answers can tell you.
Call tracking for UK small businesses explained: how dedicated numbers work, which adverts to use them on, what it costs and the recording rules to follow.
Which advertising customers trust more, social media or print, what actually builds trust in an advert and how UK rules apply equally to every channel.
Advertising frequency explained for UK small firms: what the 'rule of seven' gets right and wrong, and how to plan repetition on social media and offline.
Targeted vs mass advertising for UK small firms: how social media, leaflets and mail can be aimed, when broad reach is right and how to cut wasted spend.
Cold calling vs social media for UK small firms: the TPS and PECR rules on marketing calls, what each costs and how social media warms up a call list.
How to test an advertising channel in six to eight weeks as a UK small business: one area, one offer, tracking and a decision rule set in advance.
The UK rules for offline advertising in plain English: the CAP and BCAP Codes, leaflets, mail, phone calls, outdoor signs and broadcast clearance.
Word of mouth vs social media for UK small firms: why referrals convert so well, why they stall growth and how social media makes recommendations travel.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
