AI tools getting your business facts wrong? Fix the source

Key takeaways

AI assistants get business facts wrong when the sources they read are missing, out of date or contradict each other. You cannot edit an AI's answer directly. You can fix the sources: state each fact clearly on your website, match it on your Google Business Profile and listings, and remove old versions.

• AI answers are only as accurate as the pages they draw on.
• Contradictions between your site and listings cause most wrong answers.
• State each fact once, plainly, on a crawlable HTML page.
• Old pages, PDFs and directory listings keep old facts alive.

Why do AI tools get business facts wrong?

AI tools get business facts wrong because they summarise what they can find, and what they find is often incomplete, outdated or contradictory. An old directory listing, a forgotten PDF price list or a vague service page can all feed a confident but wrong answer. Global Bridge Labs (GBL) sees this most with prices, areas and opening hours.

• What information should every business website have?
• How to get your website cited in AI search

Can you correct what an AI says about your business?

You cannot edit an AI assistant's answer directly, and feedback buttons rarely change much on their own. What you can do is make the correct fact easy to find and hard to misread: one clear statement on your website, matched on your Google Business Profile and major listings, with outdated versions removed.

• Business details Google shows, and where it gets them

How should facts be written so AI reads them correctly?

Write each fact as a plain sentence in HTML text, not inside an image or a PDF. 'We cover Leeds, Bradford and Wakefield' is unambiguous; 'serving the region' is not. Google's guidance on AI features says the same practices that help Search, such as clear text and crawlable pages, apply to AI features too.

• Navigation and AI search: help AI tools read your site
• Describe your business in one sentence on your website

Which old sources keep wrong facts alive?

Old facts survive in out-of-date pages left live, PDFs of old brochures or price lists, directory and review site profiles, previous social media bios and press articles. Remove or update what you control, redirect retired pages, and ask the larger directories to correct their listings.

• Out of date website content: what to check and fix
• Conflicting information across your website: fix it

When is a wrong AI answer not worth chasing?

A wrong answer is not worth chasing when it is about a trivial detail, comes from a third-party opinion you cannot change, or appears only for an obscure prompt. Focus on facts that affect buying decisions: what you sell, where, roughly what it costs, and how to reach you.

What does this look like in practice?

A pattern we see: an AI assistant quotes a price that a business stopped charging two years earlier. The source turns out to be a PDF price list still linked from an old blog post. Removing the PDF, redirecting its address and stating current price guidance on the service page addresses the source.

• See client work
• Website Design & Development for UK businesses

AI business facts checklist

• Ask three AI assistants about your business.
• Note every wrong fact.
• Find where each wrong fact could come from.
• State the correct fact once on your website.
• Match it on your Business Profile and listings.
• Remove or redirect old pages and PDFs.

• Keep one master sheet of your business facts

Next step

Ask ChatGPT, Gemini and Copilot what your business does, where and for roughly how much. Write down every error and trace its source.