Aftercare information on your website: what to include

Key takeaways

Aftercare information tells buyers what happens after the sale: how to look after the work or product, what checks or follow-ups you provide, what is covered and who to contact. Publishing it before the sale reassures buyers that you will not disappear once paid, and it cuts repeat calls afterwards.

• Aftercare answers the buyer's fear that you vanish once paid.
• Include care steps, follow-up visits, cover and a contact route.
• Publish it before the sale, not only in the handover pack.
• Keep it consistent with your warranty and terms.

What is aftercare information?

Aftercare information explains what happens after the job or purchase: how to look after the result, any follow-up checks you include, what to do if something goes wrong and who to contact. Global Bridge Labs (GBL) treats it as part of item 23 of the inventory, alongside guarantees and warranties.

• What information should every business website have?
• Warranty information on your website: what to state

Why publish aftercare before the sale?

Publishing aftercare before the sale reassures buyers about the risk they worry about most: being left alone with a problem. A visible aftercare promise, such as a six-week check or a named contact, can tip a decision between similar quotes. It also sets expectations so customers do not assume more than you offer.

• Risk reversal: make it safe to enquire

What should aftercare information include?

Aftercare information should cover four things: care, follow-up, cover and contact, written in plain steps so a customer can follow them without phoning you. Add photos or short videos where care steps are physical, such as sealing, cleaning or settings.

• Care: what the customer should and should not do.
• Follow-up: any checks, reviews or servicing you include.
• Cover: what your guarantee or warranty covers, and for how long.
• Contact: who to call, how fast you respond and what to have ready.

• A support page for existing customers

How does aftercare relate to consumer rights?

Aftercare does not replace legal rights. Under the Consumer Rights Act 2015, services must be performed with reasonable care and skill and goods must be of satisfactory quality, whatever your aftercare page says. Present aftercare as what you add on top of those rights, never as a limit on them.

• Inaccurate information on your website: the legal risk

Where should aftercare information go?

Give aftercare a short section on each service page and a fuller page linked from the footer or support area. Existing customers should reach it in one click, without going through sales pages. Send the same link in your handover email so the website and paperwork match.

• Which page should each piece of information go on?

When is an aftercare page unnecessary?

A separate aftercare page is unnecessary for simple, one-off products with no care needs or for services that end completely at delivery. A line in the FAQs is enough. Do not invent aftercare to fill space; promised follow-ups that do not happen are worse than none.

What does this look like in practice?

A pattern we see in trades: the same three questions arrive in the weeks after every job, about curing times, settings or cleaning. Writing those answers into an aftercare page, linked from the invoice email, removes most of the calls and gives the sales pages a concrete reassurance to point to.

• See client work
• Website Design & Development for UK businesses

Aftercare information checklist

• List questions customers ask after the job.
• Write care steps in plain order.
• State included follow-ups.
• Link to warranty terms.
• Give a named contact route.
• Send the link in handover emails.

• Photos of your premises: proof you are a real business
• Say what is included in your service, line by line

Next step

Ask your team which questions customers ask in the month after a job. Those answers are your aftercare page.