GLOBAL BRIDGE LABS
The growth desk

Playbooks for
UK businesses
that want more.

Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.

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1804 articles · page 101 of 151

Social media agency pricing models explained

Social media agency pricing models compared for UK businesses: retainer, hourly, per post, project and performance fees, and which one suits which buyer.

01 Oct 20267 min read

What is included in a social media retainer?

What is included in a social media retainer in the UK: the six core items, the usual exclusions, and how to check a scope before you sign anything.

01 Oct 20266 min read

Social media agency hourly rates in the UK

Social media agency hourly rates in the UK: indicative rates by seniority, how they compare with freelancers and employees, and how to convert a retainer.

01 Oct 20266 min read

Social media cost per post in the UK: is it fair?

Social media cost per post in the UK: what the price of a post really covers, indicative figures worked from retainers, and when per-post pricing misleads.

01 Oct 20266 min read

Social media project pricing: one-off work costed

Social media project pricing in the UK: what a one-off strategy, audit, profile set-up or campaign typically costs, and how to scope it tightly.

01 Oct 20266 min read

Performance-based social media pricing: does it work?

Performance-based social media pricing explained for UK businesses: pay per lead and bonus models, where they break down, and a fairer hybrid to ask for.

01 Oct 20267 min read

Pay as you go social media management: the trade-offs

Pay as you go social media management in the UK: how rolling monthly and no-contract deals work, what you gain in flexibility, and what to check first.

01 Oct 20266 min read

Social media agency set-up fees: what is reasonable?

Social media agency set-up fee guide for UK businesses: what onboarding really involves, indicative costs, when a fee is fair and when to challenge it.

01 Oct 20266 min read

Social media packages vs custom quote: which is fairer?

Social media packages vs custom quote for UK businesses: what tiered packages hide, when a tailored scope costs less, and how to compare the two on hours.

01 Oct 20266 min read

How social media agencies set their prices

How do social media agencies set prices? The hours, rates, tools and margin behind a UK retainer, with a worked example you can use to test any quote.

01 Oct 20267 min read

Social media content creation costs in the UK

Social media content creation cost in the UK: what posts, carousels and captions cost to produce, why production dominates a retainer, and how to pay less.

01 Oct 20266 min read

Social media video production costs in the UK

Social media video production cost in the UK: indicative prices for filming and editing short-form clips, what drives the cost, and how batching cuts it.

01 Oct 20266 min read

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