Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
Mobile acceptance criteria for a website project: ten testable statements to put in the contract so 'mobile-friendly' means something at sign-off.
Website not working on iPhone but fine elsewhere? Eight Safari behaviours that break forms, video and layouts, how to spot each and what the fix is.
A mobile website for tradespeople has seconds to win an urgent job. What the first screen needs, how to handle calls on site and what to leave out.
A restaurant mobile website has three jobs: show the menu, take the booking and get people to the door. How to do each well on a phone, and what to drop.
A mobile website for professional services has to earn trust on a small screen. What solicitors, accountants and advisers should show first on a phone.
A clinic mobile website should let a patient understand a treatment, check the price and book from a phone in minutes, accessibly and with care for data.
A logistics mobile website serves shippers on the move, customers tracking deliveries and drivers looking for work. What each needs on a phone.
Does mobile matter for B2B? Yes, but differently. How to read your own device data, which B2B moments happen on phones and where to put the effort.
A local shop mobile website should answer three questions before a customer sets off: are you open, do you have it, and how do I get there?
Mobile job applications decide who applies. Why CV uploads and long forms lose candidates on phones, and a short apply flow small employers can use.
A website for older users on mobile needs larger text, bigger targets, plain labels and a phone number in view. What to change and what to leave alone.
A mobile website improvement plan for UK small businesses: measure in weeks 1 to 2, fix the first screen and forms, then speed, then review at day 90.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
