Plan a month of posts in Meta Business Suite

Key takeaways

The Meta Business Suite planner lets a small business schedule Facebook and Instagram posts, Stories and Reels from one place for free, and shows them on a calendar view. For most businesses posting only on Meta's platforms, it is all the scheduling tool needed. Keep your own calendar as the plan, and use the planner to publish it.

• Free: schedules Facebook and Instagram in one place.
• Calendar view shows the month's scheduled posts.
• Your own calendar is the plan; the planner publishes it.
• Check that the right Facebook Page and Instagram account are linked.

What can the Meta Business Suite planner do?

Meta Business Suite lets you create a post once and publish it to a Facebook Page and a linked Instagram business account, schedule it for a date and time, save drafts, and see everything scheduled in a planner view. It also brings Facebook and Instagram messages into one inbox, which helps with reply checks.

• How to build a monthly social media content calendar
• A Facebook content calendar for local businesses

How do you load a month into it?

After the month is approved, work through your calendar in date order: create each post, adjust the caption and format for Facebook and Instagram if needed, choose the date and time, and schedule. Mark each one 'scheduled' in your calendar as you go. Loading 12 to 16 posts usually takes under an hour once the posts are made.

• Content calendar statuses: from idea to published

Should you post the same thing to both platforms?

Meta Business Suite makes it easy to post to both at once, which is fine for proof and help posts, but adjust the first line, hashtags and link for each platform. Instagram captions cannot carry clickable links, so point people to your bio or Stories there.

• Posting the same thing on every platform

What should you check before relying on it?

Check that the right Facebook Page and Instagram business account are connected, that at least two people in the business have full access, and that scheduled posts actually published on the first few days. Features and limits change, so check Meta's Business Help Centre if something looks different.

• Who should own the social media calendar?

When do you need more than Meta Business Suite?

You need more when you post regularly on LinkedIn, TikTok or Pinterest as well and want one place for all of them, when approvals need a record, or when an agency manages many accounts. Even then, many small businesses use the native tools for each platform and a spreadsheet as the shared plan.

• Social media scheduling tools for UK small businesses

What does this look like in practice?

A pattern we see: a small business paying for a scheduling tool it uses only for Facebook and Instagram. Moving publishing to Meta Business Suite and keeping the plan in a spreadsheet usually loses nothing and saves the subscription.

• See client work
• Social Media Marketing for UK businesses

Meta Business Suite checklist

• Connect the right Page and Instagram account.
• Give two people full access.
• Load the approved month in date order.
• Adjust captions and links per platform.
• Check the first scheduled posts went live.

• Should you schedule a month of posts in advance?
• How to schedule LinkedIn posts for the month

Next step

Open Meta Business Suite, check which Page and Instagram account are connected and who has access, then schedule next week's posts.