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Accountancy practices: make time for advisory work

Time for advisory services in an accountancy practice comes from compliance work moving out. Free managers to offer forecasting and planning to clients.

By Dhanushka Pinto, Co-founder / DirectorPublished 3 min read
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Key takeaways

Many accountancy practices want to offer more advisory work, such as forecasting, planning and business reviews, but managers spend their weeks on compliance processing. Outsourcing routine bookkeeping, data entry and return preparation frees qualified people for advisory conversations with existing clients. Professional responsibility and sign-off stay with the practice.

  • Compliance processing fills most managers' weeks.
  • Advisory work usually starts with existing clients.
  • Outsource routine bookkeeping and preparation.
  • Keep review, sign-off and AML duties in-house.

Want to free your practice for advisory work? Message us on WhatsApp.

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Why do practices struggle to grow advisory work?

Practices struggle because compliance work has fixed deadlines and advisory work does not. VAT returns under Making Tax Digital, year-end accounts and self assessment all arrive on time, so managers process them first. Advisory conversations, which need preparation and follow-up, slip until after the next deadline.

What can move out?

Review, sign-off, professional judgement and anti-money laundering responsibilities stay with the practice and its supervisor.

  • Bookkeeping and bank coding.
  • Data preparation for VAT returns.
  • Year-end working paper preparation.
  • Document chasing and client reminders.

What should freed time go on?

  • Quarterly business reviews with top clients.
  • Cash flow forecasts and budgets.
  • Planning conversations ahead of year-end.
  • One packaged advisory service, priced clearly.

When is advisory the wrong push?

When clients do not want it, or when the practice has no one comfortable leading those conversations. Start with a few receptive clients and train managers.

What does this look like in practice?

A pattern we see: a six-person practice moves bookkeeping for 40 clients to a managed team. One manager gains a day a week and starts quarterly reviews with the top 15 clients, half of whom take up a forecasting service.

Advisory time checklist

  • Measure manager time on compliance processing.
  • Move routine preparation out.
  • Keep review and sign-off in-house.
  • Pick 10 to 15 clients for reviews.
  • Package one advisory service.

Next step

List the ten clients most likely to value a quarterly review, and the manager who would run them.

Message us on WhatsApp to plan advisory time, or book a 30-minute consultation.

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Sources and further reading

Frequently asked questions

How can accountancy practices offer more advisory services?

Free qualified staff from routine compliance processing, start with quarterly reviews for receptive existing clients, package one clear advisory service with a price and train managers in advisory conversations. Growth usually comes from deepening existing client relationships first. Price advisory work separately from compliance so clients see its value.

What accountancy work can be outsourced?

Bookkeeping, bank coding, data preparation for returns, year-end working papers and document chasing are commonly outsourced. Review, sign-off, client advice and anti-money laundering responsibilities stay with the practice, which remains accountable for the work. Start with one well-documented bundle of work, check the first month closely and widen the scope once quality is steady.

Is advisory work more profitable for accountants?

It often carries higher fees per hour than routine compliance, and it strengthens client relationships, which supports retention. Profitability depends on pricing it properly and having time to deliver it well, which is why freeing staff from processing usually comes first.

Written by

Dhanushka Pinto
Dhanushka Pinto
Co-founder / Director

Global Bridge Labs (GBL) is a UK–Sri Lanka partner for social media, websites and BPO. Everything here comes from client delivery, not theory.

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