Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
How to calculate social media customer acquisition cost for a UK small business, what to include, what a good CAC looks like and how to bring it down.
How to track social media conversions in GA4: tagging links, marking key events, reading the social channel reports and fixing direct traffic.
What the Meta Conversions API is, why small businesses use it with the pixel, how to set it up and the UK consent rules that still apply.
How to use the Meta pixel lawfully in the UK: why it needs cookie consent under PECR, how to set up your banner and what to tell visitors.
How to calculate customer lifetime value for a small business, why it changes what you can spend to win followers as customers, and how to raise it.
How a small business can test whether social media really drives extra sales: holdout tests, on-off tests, postcode splits and lift studies.
How to measure DM conversion rate for a small business: counting message enquiries, calculating the rate, what lowers it and how to raise it.
How a small business can forecast sales from social media activity using its own funnel ratios, plan budgets and staffing, and check the forecast monthly.
How to track in-store, phone and walk-in sales that start on social media: codes, call tracking, asking customers and simple monthly reports.
How to calculate repeat purchase rate, why it matters for customers won on social media, and practical ways a small business can raise it.
How UK tradespeople turn social media followers into paid jobs: proof that works, a quote offer, fast replies from site and quote follow-up.
How UK restaurants, cafés and bars turn social media followers into bookings and repeat visits: booking links, quiet-time offers and allergens.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
