Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
How to calculate your social media conversion rate, which version to use, why benchmarks mislead and the changes that raise it for a UK small business.
Cold, warm and hot audiences on social media: what each means, what to say to each, how to build warm audiences in Meta and why they convert.
How to work out what a social media follower is worth to your business, why the number varies so much and how to raise it without chasing follower count.
The buying signals that show a follower is ready to buy, how to spot them in comments, DMs and insights, and how to respond without pushing.
Yes, small businesses can sell on social media without ads. What organic selling needs, how long it takes, its limits, and when a small ad budget helps.
What social selling is, how a UK small business does it on LinkedIn, Instagram and Facebook, the weekly routine, and the rules on messaging people.
The social media offers that turn followers into first-time buyers for UK small businesses: six offer types, how to choose one and how to present it.
When discount codes for social media followers pay off, how to set the size and limits, how to track them, and the UK pricing rules to follow.
How an entry offer turns social media followers into paying customers: what makes a good one, pricing, examples by sector and how to move buyers up.
Whether a free consultation offer turns social media followers into clients, how to stop time-wasters, the right length and how to run the call.
How to use urgency and scarcity in social media marketing in the UK: what works, what the DMCC Act 2024 and CAP Code ban, and honest ways to prompt action.
The rules for running social media giveaways in the UK, including the CAP Code, prize draw law and platform terms, plus whether giveaways bring customers.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
