Website copywriting cost in the UK, page by page

Key takeaways

Website copywriting in the UK typically costs £100 to £400 a page, with homepages at £300 to £800, so a five-page small business site costs about £800 to £2,500 to write. Price depends on research, interviews, SEO and revision rounds. Good copy often matters more to enquiries than design, so it is rarely the place to cut.

• Standard page: about £100 to £400.
• Homepage: about £300 to £800.
• Five-page site: about £800 to £2,500.
• Day rate: about £250 to £500.

How much does website copywriting cost?

Website copywriting typically costs £100 to £400 a page in the UK, and £300 to £800 for a homepage, based on market rates. Many copywriters charge day rates of about £250 to £500. A five-page small business site usually costs about £800 to £2,500 to write.

• Website copywriting for small businesses that sells
• How much does a business website cost in the UK?

What affects copywriting price?

Copywriting price depends on research, interviews with you or customers, SEO keyword work, the writer's experience, and how many revision rounds are included. Technical or regulated sectors cost more because claims need checking.

• Research and customer interviews.
• Keyword and search intent work.
• Number of revision rounds.
• Regulated or technical subject matter.

Should you write the copy yourself?

Writing copy yourself saves cash but costs time and often delays launch. Owners know their business best but tend to write about themselves rather than the buyer's problem. A middle path is to draft yourself and pay a copywriter to edit, at about half the cost.

• Homepage copywriting: a word budget for each section

Who owns the copy?

Copyright in the words belongs to the writer unless assigned in writing. Ask for a clause assigning copyright to your business on payment, so you can reuse the copy freely on other channels.

• Who owns your website, domain and content?

When is professional copy not worth it?

Professional copy is less worth it for a simple one-page site, or when you already have strong, tested copy from brochures or proposals. In those cases, editing is enough. For sites expected to produce regular enquiries, copy is usually money well spent.

What does this look like in practice?

At Global Bridge Labs (GBL), a UK HR consultancy launched with copy the founder wrote in a weekend. Enquiries were low. Paying £1,400 to rewrite five pages around buyer problems, using phrases from client calls, produced more enquiries in the next quarter than the previous year.

• See client work
• Website Design & Development for UK businesses

Copywriting checklist

• Decide who writes each page.
• Ask for price per page and revision rounds.
• Share customer questions with the writer.
• Include keyword research if needed.
• Get copyright assigned.
• Write copy before design starts.

• Multilingual website cost: translation and build
• SEO setup for a new website: what it should cost

Next step

List the five questions customers ask before buying. Give them to your copywriter; they are the backbone of copy that converts.