On this page
- 01Key takeaways
- 02What is a skills gap?
- 03What do skills gaps cost?
- 04How do you identify skills gaps?
- 05Should you train, hire or buy?
- 06When is a gap acceptable?
- 07What does a skills gap look like day to day?
- 08How do you price a gap?
- 09What mistakes do businesses make when closing gaps?
- 10What does this look like in practice?
- 11Skills gap checklist
- 12Next step
- 13Sources and further reading
- 14Frequently asked questions
Key takeaways
A skills gap is the difference between the skills a business needs and the skills its people have. Small businesses that do everything in-house carry more gaps than they realise, because the work still gets done, only slowly and unevenly. There are three fixes: train, hire or buy.
- A skills gap shows as slow work, repeated errors or avoided tasks.
- Digital, data and marketing skills are common gaps in small firms.
- 3 fixes: train for frequent work, hire for core work, buy the rest.
- A skills matrix for a team of 10 takes about an hour to draw up.
Suspect a skills gap is slowing you down? Message us on WhatsApp with the function.
Chat on WhatsApp →What is a skills gap?
A skills gap exists when employees lack the skills needed to do their current job to the required standard. It is different from a vacancy, where there is nobody in the role. With a skills gap the role is filled, which is why the problem is easy to miss.
What do skills gaps cost?
Skills gaps cost extra hours, lower quality and lost opportunities. A task that takes twice as long doubles its labour cost. Work the team cannot do is turned down or done badly. The Office for National Statistics publishes vacancy figures showing how hard some skills are to hire, which is one reason gaps persist.
How do you identify skills gaps?
Identify gaps with a skills matrix. List the skills the business needs down one side and your people across the top, then score each person from 0 to 3. Rows with no 2 or 3 are gaps. Rows with only one are single points of failure. The exercise takes about an hour for a team of ten and is worth repeating every year.
- List 15 to 20 skills the business relies on.
- Score each person: 0 none, 1 basic, 2 competent, 3 can teach.
- Highlight skills where nobody scores 2 or more.
- Highlight skills held by one person only.
Should you train, hire or buy?
Choose by frequency and importance. Train when the skill is used weekly and someone has the aptitude. Hire when it is core to your offer and fills a role. Buy when it is specialist, occasional or changing quickly.
When is a gap acceptable?
A gap is acceptable when the skill is rarely needed and the consequence of doing it slowly is small. No small business can hold every skill. The aim is to know where the gaps are and to have a plan for the ones that matter.
What does a skills gap look like day to day?
A skills gap rarely announces itself. It shows as tasks that take longer than they should, work that is avoided or postponed, the same mistake recurring, and dependence on one person who half knows the answer. Staff with a gap often work longer hours to hide it, so the first visible sign may be tiredness or a resignation.
- Tasks routinely overrun their estimate.
- Certain jobs are always left until last.
- Results in one area have been flat for a year or more.
- Outside suppliers cannot be briefed or challenged properly.
How do you price a gap?
Price a gap by the extra hours and the missed results. If a task takes an untrained employee 4 hours a week longer than it should, at a loaded £19.81 an hour that is about £3,600 a year. Add any measurable shortfall, such as advertising spend that produces half the enquiries it could. The total tells you how much it is worth spending to close the gap.
What mistakes do businesses make when closing gaps?
The frequent mistakes are sending someone on a one-day course and expecting expertise, training a person who has no time to practise, and hiring a specialist for a function that needs ten hours a week. Match the fix to how often the skill is used. Training without practice fades within months.
What does this look like in practice?
A pattern we see with reporting: the business holds years of sales data and nobody can analyse it beyond totals. Decisions are made on instinct. The gap is not software, which they already own, but someone who can use it.
Skills gap checklist
Complete this in one sitting.
- Draw up the skills matrix.
- Mark the gaps and single holders.
- Rank gaps by business impact.
- Choose train, hire or buy for the top three.
- Set a date to review.
Next step
Send us your top three gaps. We will suggest whether to train, hire or buy for each in a 30-minute call.
Message us on WhatsApp about closing a skills gap, or book a 30-minute consultation.
Chat on WhatsApp →Sources and further reading
- Vacancies and jobs in the UK (latest bulletin) · Office for National Statistics
- Employee earnings in the UK (Annual Survey of Hours and Earnings) · Office for National Statistics
- Labour productivity · Office for National Statistics
Frequently asked questions
What is the difference between a skills gap and a skills shortage?
A skills gap is internal: your current staff lack skills they need. A skills shortage is external: employers cannot find people with the required skills in the labour market. A business can have both at once, which is when buying in the skill is most useful. Naming which one you face decides the fix.
What are the most common skills gaps in small businesses?
Common gaps include digital marketing, data analysis, website management, IT security and financial management. They are functions small firms need but rarely need full-time, so nobody is hired for them and existing staff cover them without training. Check your own matrix before assuming.
How do I close a skills gap quickly?
Buying the skill is fastest, because the provider is already competent. Training takes weeks or months to pay back, and hiring takes longer still. For urgent gaps, buy now and decide later whether to build the skill internally. Review the choice after six months.
How often should I review skills in my team?
Once a year, and whenever the business changes direction, adopts new software or loses a key person. A skills matrix takes about an hour to update and shows at a glance where the business is exposed. Keep it somewhere the managers can see it.
Written by

Global Bridge Labs (GBL) is a UK–Sri Lanka partner for social media, websites and BPO. Everything here comes from client delivery, not theory.




