Social media costs for UK recruitment agencies

Key takeaways

Social media management cost for UK recruitment agencies usually sits in the £950–£2,500 a month band, driven by job post volume and LinkedIn content for consultants. Ghostwriting for individual recruiters adds about £200–£600 a month per person at one post a week. Candidate data must be handled lawfully.

• £950–£2,500 a month is the typical band for recruitment agencies.
• One ghostwritten post a week per consultant adds roughly £200–£600 a month.
• Job posts are routine; market insight content wins clients.
• Candidate data shared on social must follow UK GDPR.

What does social media do for a recruitment agency?

For recruiters, social media has two audiences: candidates and clients. Job posts attract candidates. Market updates, salary insights and placed-candidate stories win client briefs. Most agencies over-invest in job posts and under-invest in the content that brings in clients.

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How much does recruitment agency social media cost?

Company page management with job posts, market content and replies typically sits in the £950–£2,500 band. Ghostwriting LinkedIn posts for consultants adds an indicative £200–£600 a month per person at one post a week. These are indicative figures, not a GBL price list.

• Company page and job posts: £950–£2,500 a month.
• Consultant ghostwriting: indicative £200–£600 per person.
• Job post graphics templates: one-off design cost.
• Paid job promotion: separate media budget.

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What drives the cost for recruiters?

Job volume, number of consultants and sectors covered drive the cost. A fast-moving agency with dozens of roles a week needs templates and a quick process. Each consultant posting under their own name adds writing time. Specialist sectors need more research per post.

• LinkedIn management costs in the UK

What rules apply to candidate data?

Candidate details are personal data. Do not post identifiable candidate information without consent, keep anonymised profiles truly anonymous, and have a lawful basis for any data you collect from social media. Job adverts must also avoid discriminatory wording.

• GDPR and social media marketing in the UK

When is an agency not worth it for a recruiter?

It is not worth paying an agency only to repost job ads, which a job board integration can do. The value is in content that wins clients and makes consultants credible. If you only need job posts scheduled, a tool and an internal process will cost less.

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What does this look like in practice?

A pattern we see with UK recruitment firms: the company page posts jobs daily but rarely shares insight, and consultants post only when they have a role to fill. Global Bridge Labs (GBL) balances job posts with short market updates and drafts posts for consultants from a monthly call.

• See client work
• Social Media Marketing for UK businesses

Recruitment social media checklist

Agree these before you start.

• Job post volume and template.
• Consultants included in ghostwriting.
• Market insight topics each month.
• Candidate consent for any stories.
• How client enquiries from social are tracked.

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Next step

Tell us how many consultants you have and how many roles you post. We will tell you what a balanced plan should cost.