LinkedIn ghostwriting costs for UK founders

Key takeaways

LinkedIn ghostwriting cost in the UK is driven by posts per month and research time. Writing 8 to 12 founder posts a month takes about 6 to 18 hours including an interview and edits, which is roughly £450–£1,800 a month at indicative agency rates. You still give about 30 minutes a week.

• £450–£1,800 a month covers 8 to 12 ghostwritten posts, indicatively.
• Plan on about 30 minutes a week of your own time for interviews.
• Each post takes 45 to 90 minutes to research, write and edit.
• Posting, comments and replies are often priced separately.

What does a LinkedIn ghostwriter do?

A LinkedIn ghostwriter turns a founder's or director's knowledge into posts published under their name. The work is an interview or voice note, a draft in their voice, edits and a posting schedule. Good ghostwriting sounds like the person, not like a marketing department.

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How much does LinkedIn ghostwriting cost per month?

Each founder post takes about 45 to 90 minutes to research, write and edit. Two to three posts a week means 8 to 12 a month, or 6 to 18 hours with the interview. At the £75–£100 an hour implied by typical UK retainers, that is about £450–£1,800 a month. These are indicative figures, not a GBL price list.

• One post a week: indicative £200–£600 a month.
• Two to three posts a week: indicative £450–£1,800 a month.
• Comment replies and engagement: often extra.
• Carousels or document posts: add design time.

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How much of your own time does it still take?

Ghostwriting does not remove you, it compresses you. Expect a 20 to 30 minute call or a few voice notes each week, plus a few minutes to approve drafts. Founders who skip the input get generic posts. The interview is where the real stories and opinions come from.

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Is ghostwriting honest?

Ghostwriting is widely accepted when the ideas, opinions and experiences are genuinely the named person's and they approve every post. It becomes a problem when posts invent experiences or claims. Keep the founder as the source and final approver, and never publish stories that did not happen.

What makes ghostwriting more expensive?

Regulated topics, heavy research and engagement management raise the price. A financial services director whose posts need compliance review costs more than a trades owner sharing job lessons. Managing comments and direct messages in the founder's name is a separate, ongoing task.

• Compliance or legal review of each post.
• Original research, data or long-form articles.
• Replying to comments and messages as the founder.
• More than one person to ghostwrite for.

When is ghostwriting not worth it?

Ghostwriting is not worth paying for when your buyers are not on LinkedIn or when the founder will not give any input. In those cases a company page or a different channel will do more. It works best for B2B firms where buyers want to know the person they will deal with.

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What does this look like in practice?

A pattern we see with UK B2B founders: they have strong opinions in sales calls but nothing on their profile. Global Bridge Labs (GBL) runs a short weekly call, drafts posts from it in the founder's words, and the founder approves them in one pass. Posting becomes regular without adding hours to the week.

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Ghostwriting agreement checklist

Put these in writing before the first post.

• Posts per month and formats included.
• Interview length and how often.
• Approval process and turnaround.
• Who posts, and whether comments are handled.
• Topics and claims that are off limits.

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Next step

Tell us who the posts are for and how often you want to post. We will tell you how much writing time that needs and how little of yours.