Social media costs for UK car dealers

Key takeaways

Social media management cost for UK car dealers usually sits in the £950–£2,500 a month band, rising with stock volume and video. Walkaround videos cost about £110–£400 each to edit from your footage. Any post mentioning car finance must follow financial promotion rules.

• £950–£2,500 a month is the typical band for independent dealers.
• Each walkaround video costs about £110–£400 to edit from your footage.
• Finance offers in posts must meet financial promotion rules.
• Stock posts work best with a clear price and a fast reply.

What does social media do for a car dealer?

For dealers, social media shows stock, builds trust in the business and brings local buyers to the forecourt or website. Buyers often check a dealer's social pages and reviews before travelling to view a car, so a consistent, honest feed matters.

• Social media agency pricing in the UK
• Facebook page management costs in the UK

How much does car dealer social media cost?

An independent dealer posting stock, walkaround videos and handover photos typically sits in the £950–£2,500 a month band. High stock turnover or several sites push it higher. Walkaround edits cost about £110–£400 each. These are indicative figures, not a GBL price list.

• Stock and handover posts: £950–£2,500 a month.
• Walkaround video edit: indicative £110–£400.
• Extra site: indicative £150–£500 a month.
• Paid stock ads: separate media budget.

• Social media video production costs in the UK

What drives the cost for dealers?

Stock turnover and video drive the cost. A dealer adding many cars a week needs a quick, templated process. Walkaround videos take longer than photo posts but often bring more enquiries. Replying quickly to messages about specific cars is essential and takes time.

What rules apply to car finance posts?

Mentioning finance, monthly payments or representative APR in a post is a financial promotion. Under Financial Conduct Authority (FCA) rules it must be fair, clear and not misleading, and often include specific information. Dealers should have finance posts checked against their own FCA permissions.

• ASA rules for social media advertising in the UK

When is an agency not worth it for a dealer?

It is not worth paying an agency only to repost listings from your stock feed, which tools can automate. An agency earns its fee when it produces walkaround videos, handover stories, reviews and fast replies that turn browsing into test drives.

• Online review management costs in the UK

What does this look like in practice?

A pattern we see with UK independent dealers: the stock feed posts automatically, but enquiries about specific cars wait hours for a reply. Global Bridge Labs (GBL) adds walkaround clips and handover posts, and replies to car enquiries within UK business hours with price, availability and a viewing slot.

• See client work
• Social Media Marketing for UK businesses

Dealer social media checklist

Agree these before you start.

• Stock posts per week and template.
• Walkaround videos and who films.
• Finance wording checked before posting.
• Reply time on car enquiries.
• Customer consent for handover photos.

• Social media costs for independent shops
• Social media costs for UK recruitment agencies

Next step

Tell us how many cars you sell a month and how you film now. We will tell you which band your dealership should expect.