LinkedIn management costs in the UK

Key takeaways

LinkedIn management cost in the UK is indicatively £600–£1,500 a month for a managed company page, and more when posts are also written for a founder's personal profile. LinkedIn needs thinking more than production, so you are paying for someone who understands your buyers.

• £600–£1,500 a month is the indicative fee for a managed company page.
• Founder ghostwriting is usually priced on top, per post or per month.
• LinkedIn takes about 2 to 3 hours a week when done in-house.
• Personal profiles usually reach further than company pages.

What does LinkedIn management include?

LinkedIn management is the ongoing work of planning and writing posts for a company page, and often for the founders' profiles, replying to comments and messages, keeping the page current and reporting on reach among target companies and enquiries.

• Social media agency pricing in the UK
• LinkedIn strategy for UK small businesses

How much does LinkedIn management cost?

As an indication, a managed company page costs £600–£1,500 a month. Text-led posts are quicker to produce than video, but they need interviews and drafting to sound like you. Ghostwritten posts for a founder take about an hour each including the interview. These are market indications, not a GBL price list.

• Company page, 8 to 12 posts a month: indicative £600–£1,000.
• Company page plus one founder profile: indicative £1,000–£1,500.
• Ghostwritten founder post: about an hour of writing time each.
• LinkedIn ads: separate fee and budget.

• LinkedIn ads management costs in the UK

Why is founder content priced separately?

Founder content needs your voice and views, so the writer has to interview you and draft in your style. That takes more senior time than page updates. It is often worth it, because posts from people tend to reach further than posts from company pages.

• Founder-led social media: staying consistent as the face

What should a LinkedIn quote state?

A LinkedIn quote should state posts per month for the page and each profile, how your input is gathered, who replies to comments, and what is measured. For B2B, the useful measures are views from target companies, profile visits, conversations and enquiries.

• Posts per month, by page and profile.
• A monthly interview or voice note routine.
• Reply cover for comments and messages.
• Measures: target-company reach, conversations, enquiries.

• Reaching B2B decision makers on social media

How long before LinkedIn pays back?

Longer than consumer channels. Most B2B buyers are not in the market at any given moment, so LinkedIn builds familiarity for the day they are. Judge it over two or three quarters on conversations and enquiries, not on likes in month one.

• B2B social media when the sales cycle is long
• B2B social media agency costs in the UK

When is paid LinkedIn management not worth it?

It is not worth it when your buyers are consumers, or when nobody senior will give 30 minutes a month for input. Without that input the posts become generic industry commentary, which costs the same and persuades nobody.

How is the founder's time kept low?

A good arrangement needs about an hour a month from each person whose name is on the posts. Thirty minutes of interview or voice notes supplies the material, and thirty minutes of approval in one sitting clears the month. If it takes more than that, the process needs fixing, not more of your time.

• One 30-minute interview or a few voice notes.
• Drafts sent as a batch, not one at a time.
• One approval session a month.
• A running list of customer questions to draw on.

What does this look like in practice?

A pattern we see in UK professional services and logistics firms: a monthly 30-minute call with a director supplies enough real stories for a month of posts. The agency writes, the director approves, and enquiries start to mention something they read.

• See client work
• Social Media Marketing for UK businesses

LinkedIn cost checklist

Confirm these on any LinkedIn quote.

• Page posts and profile posts counted separately.
• How the writer captures your voice.
• Approval steps and turnaround.
• Who answers comments and messages.
• What counts as a result.

Next step

Tell us who your buyers are and who in your firm could be the voice. We will say what a LinkedIn plan should include.