Pinterest management costs in the UK

Key takeaways

Pinterest management cost in the UK is indicatively £300–£900 a month once an image library exists, based on about 4 to 9 hours of pin design, scheduling and upkeep. Pinterest behaves like a search engine, so pins keep working for months, which makes it one of the cheaper channels to maintain.

• £300–£900 a month is the indicative fee for managing a Pinterest account.
• Upkeep takes about 1 to 2 hours a week once a library exists.
• Pins are found through search for months, not days.
• It suits visual products and services: homes, food, weddings, fashion.

What does Pinterest management include?

Pinterest management is the ongoing work of designing pins, writing keyword-led titles and descriptions, organising boards, linking each pin to the right page on your website, scheduling and reporting on clicks and sales.

• Social media agency pricing in the UK
• Pinterest for UK small businesses

How much does Pinterest management cost?

Pinterest upkeep takes about 1 to 2 hours a week, or 4 to 9 hours a month. At the £75–£100 an hour implied by typical UK retainers, that is about £300–£900. The first month costs more, because boards and a pin library need building. These are indicative figures, not a GBL price list.

• Ongoing upkeep: indicative £300–£900 a month.
• Set-up of boards and first pins: a one-off project.
• As an add-on to an existing plan: usually less.
• Pinterest ads: separate fee and budget.

Why is Pinterest cheaper to maintain?

Pinterest content has a long life and needs no daily conversation. There are few comments to answer, and a pin made today can still send visitors next year. Most of the effort is at the start, building boards and a library of well-described pins.

• How much time each social media platform really takes

Which businesses get value from Pinterest?

Businesses that sell things people plan and save: interiors, kitchens, gardens, weddings, food, fashion, crafts and travel. It works best when each pin links to a page where someone can buy or enquire. Service firms with nothing visual to show rarely benefit.

• Pinterest vs Instagram for e-commerce: which drives sales?

What should a Pinterest quote state?

A Pinterest quote should state pins per month, who supplies images, whether keyword research is included, how pins link to your site and what is reported. Outbound clicks and sales are the measures that matter, not impressions.

• New pins per month.
• Image supply and design.
• Keyword-led titles and descriptions.
• Links to product or service pages.
• Report on clicks and sales.

• Set up UTM tracking for social media

When is paid Pinterest management not worth it?

It is not worth it when you have few images, when your website cannot take an order or enquiry, or when your buyers are local trade customers. In those cases the same money does more on the channel where your buyers already ask questions.

• Choose the right social media platforms for a UK small business

What does Pinterest set-up involve?

Set-up is a one-off piece of work, usually 6 to 12 hours. It covers a business account, a claimed website, boards named for what people search, and a first library of pins with keyword-led titles and links to the right pages. Done once, properly, it is what makes the low monthly upkeep possible.

• Business account and website claimed.
• Boards named for search terms.
• A first library of 30 to 50 pins.
• Each pin linked to a product or service page.

What does this look like in practice?

A pattern we see with UK e-commerce and home improvement businesses: photography already taken for the website and Instagram becomes a pin library at little extra cost, and Pinterest becomes a steady source of visits that needs an hour or two a week.

• See client work
• Social Media Marketing for UK businesses

Pinterest cost checklist

Check these before paying for Pinterest.

• Count the images you already own.
• Confirm each pin can link to a selling page.
• Agree pins per month.
• Ask for a set-up price and a monthly price.
• Track clicks and sales, not impressions.

Next step

Tell us what you sell and how many product or project photos you have. We will say whether Pinterest is worth adding.