Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
How to calculate customer lifetime value for a small business, why it changes what you can spend to win followers as customers, and how to raise it.
How a small business can test whether social media really drives extra sales: holdout tests, on-off tests, postcode splits and lift studies.
How to measure DM conversion rate for a small business: counting message enquiries, calculating the rate, what lowers it and how to raise it.
How a small business can forecast sales from social media activity using its own funnel ratios, plan budgets and staffing, and check the forecast monthly.
How to track in-store, phone and walk-in sales that start on social media: codes, call tracking, asking customers and simple monthly reports.
How to calculate repeat purchase rate, why it matters for customers won on social media, and practical ways a small business can raise it.
How UK tradespeople turn social media followers into paid jobs: proof that works, a quote offer, fast replies from site and quote follow-up.
How UK restaurants, cafés and bars turn social media followers into bookings and repeat visits: booking links, quiet-time offers and allergens.
How UK e-commerce brands turn social media followers into first and repeat orders: shoppable posts, first-order offers, checkout and retention.
How UK private clinics turn social media followers into patients: trust content, compliant advertising, secure booking and careful follow-up.
How UK professional firms turn LinkedIn connections into clients: founder posts, useful comments, clear offers, regulator rules and follow-up.
How UK logistics and transport firms win contracts from social media: LinkedIn for shippers, proof of reliability, offers, long sales cycles and follow-up.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
