Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
Copyright music on business social media: why trending tracks can be off-limits for business accounts, what platforms allow and how to use music safely.
Using other people's photos on social media for business can breach copyright. Why 'found on Google' is not permission and how to get images safely.
Social media giveaway mistakes: no terms, timeline-share entry, unclear closing dates and prizes that attract prize hunters. How to run a fair UK giveaway.
GDPR mistakes on social media: posting customer details, uploading lists without a lawful basis, collecting data in DMs and tracking without consent.
Posting customer photos without consent risks complaints and breaches of UK GDPR. When you need permission, how to record it and what to do if asked to remove.
Fake testimonials on social media are illegal under UK law. What counts as fake, edited or incentivised reviews, and how to share genuine ones properly.
Employee social media mistakes: complaints about customers, confidential photos, unlabelled promotion and speaking for the business. A short policy that helps.
Social media crisis mistakes: going silent, deleting posts, defensive statements and staff replying alone. How to respond in the first hours of a backlash.
DIY social media mistakes owners make: posting late at night, no plan, slow replies and never measuring. How to do it yourself well, or when to hand it over.
Letting an intern run social media saves money but risks off-brand posts, slow replies and lost knowledge. When it works and what support a junior needs.
Mistakes hiring a social media agency: choosing on price, no clear goal, long contracts, agency-owned accounts and vanity reporting. What to check first.
Mistakes hiring a social media freelancer: no brief, unclear hours, no cover for holidays, shared passwords and IR35 questions. How to make it work.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
