On this page
- 01Key takeaways
- 02How much does a multi-location website cost?
- 03What does each location page need?
- 04Why are copy-and-paste location pages a false saving?
- 05How does booking per branch affect cost?
- 06When is one site per location better?
- 07What does this look like in practice?
- 08Multi-location checklist
- 09Next step
- 10Sources and further reading
- 11Frequently asked questions
Key takeaways
A website for a business with several UK locations typically costs £5,000 to £25,000, plus about £150 to £600 extra per location page done well. Each location needs genuinely useful content, details and booking or contact, plus a matching Google Business Profile. Thin copy-and-paste location pages cost less but rarely rank or convert.
- Multi-location site: about £5,000 to £25,000.
- Each good location page: about £150 to £600.
- Booking or contact per branch.
- Matching Google Business Profiles.
Want your multi-location site costed? Message us on WhatsApp.
Chat on WhatsApp →How much does a multi-location website cost?
A multi-location website typically costs £5,000 to £12,000 for a few branches and £12,000 to £25,000 for many, based on UK quotes. Each location page with unique content, photos, staff and details adds about £150 to £600. Booking per branch and structured data add more.
What does each location page need?
Each location page needs the branch address, opening hours, contact details, services offered there, local photos, team, reviews and directions. Structured data helps search engines understand each location. Each should match its Google Business Profile.
- Address, hours and contact.
- Services available there.
- Local photos and team.
- Reviews and directions.
- Structured data and matching profile.
Want location pages scoped for your branches? Message us on WhatsApp and we will discuss your requirements.
Chat on WhatsApp →Why are copy-and-paste location pages a false saving?
Copy-and-paste location pages with only the town name changed look thin to search engines and unhelpful to visitors. They save copywriting but rarely rank, and can weaken the whole site. Unique local content costs more and performs far better.
How does booking per branch affect cost?
Booking per branch needs software that handles several locations and routes bookings correctly. It may raise software tiers and set-up costs. Check that enquiries reach the right branch and are tracked by location.
When is one site per location better?
Separate sites per location are rarely better: they split authority, multiply costs and complicate updates. They can suit franchises with independent owners and different brands. For most businesses, one site with location pages is cheaper and stronger.
What does this look like in practice?
At Global Bridge Labs (GBL), a UK dental group had nine location pages differing only by address. Rewriting each with local team, services and photos cost about £3,600. Local search visibility improved branch by branch over the following months.
Multi-location checklist
- Plan one site with location pages.
- Write unique content per location.
- Match each page to its Google Business Profile.
- Add structured data.
- Route enquiries to the right branch.
- Track enquiries by location.
Next step
Open two of your location pages side by side. If they read almost the same, unique local content is your best investment.
Message us on WhatsApp for a location page template, or book a 30-minute consultation.
Chat on WhatsApp →Sources and further reading
- Google Business Profile Help · Google
- Introduction to structured data markup in Google Search · Google Search Central
- SEO Starter Guide · Google Search Central
Frequently asked questions
How much does a website for multiple locations cost?
A multi-location website typically costs £5,000 to £12,000 for a few branches and £12,000 to £25,000 for many. Each well-written location page adds about £150 to £600. Booking per branch and local search set-up add further cost depending on the number of locations.
Should each business location have its own website?
Usually not. One site with a page for each location is cheaper to build and run, easier to update and stronger in search. Separate sites can suit franchises with different brands or owners, but they multiply costs and split search authority.
What makes a good location page?
A good location page has the branch address, hours, contact details, services offered there, local photos, team, reviews, directions and structured data, and matches its Google Business Profile. Unique, genuinely useful local content performs much better than pages that only swap the town name.
Written by
Global Bridge Labs (GBL) is a UK–Sri Lanka partner for social media, websites and BPO. Everything here comes from client delivery, not theory.
