Marketing manager tasks you could outsource

Key takeaways

The marketing manager tasks to outsource are the production and admin ones: scheduling posts, resizing assets, building emails from templates, updating listings and website content, and compiling monthly reports. Strategy, positioning, brand voice and budget decisions stay. In a one-person marketing team, production work often takes half the week.

• Move: scheduling, resizing, email builds, listings, reports.
• Keep: strategy, brand voice, budgets, approvals.
• Production often fills half a solo marketer's week.
• Moving it buys time for planning and testing.

Why are marketing managers stretched?

In small firms the marketing manager is often the whole team: strategist, writer, designer, social media manager, analyst and website editor. The production tasks are urgent and visible, so they crowd out planning, testing and talking to customers, which is where marketing results come from.

• How to identify tasks suitable for outsourcing
• Marketing processes to outsource, and the ones to keep

Which marketing tasks usually move?

These are usually screen-based, checkable and recurring.

• Scheduling approved social posts.
• Resizing and formatting images for each platform.
• Building emails from templates and approved copy.
• Updating website content and product listings.
• Compiling monthly channel reports.
• Monitoring comments and flagging ones that need a reply.

• Marketing reporting: one monthly view across channels
• Email marketing outsourcing: what to hand over
• Social media marketing for UK businesses

What should the marketing manager keep?

The decisions and the voice: who you target, what you say, which channels you use, how the budget is split and what is approved for publication. An agency or support team can draft in your voice, but someone inside must own it and sign off anything public.

• Brand voice: an agency can write in it, you must own it
• Marketing budget: agencies spend it, you decide it

What does this look like in practice?

A pattern we see: a solo marketing manager logs a week and finds production and reporting take far more of it than planning. Moving the production tasks that pass the signals frees regular time for campaign planning and customer interviews.

• See client work
• Social media marketing for UK businesses

Marketing task checklist

• Log a week of the marketing manager's time.
• Separate planning, creating and producing.
• Screen production and reporting tasks.
• Keep strategy, voice, budget and approval inside.
• Agree templates so outside work stays on brand.

• Field technicians doing paperwork: what can move?
• Finance manager tasks you could outsource

Next step

Ask your marketing manager to list everything they did last month and mark each item plan, create or produce. The produce list is your starting point.