What a homepage fix costs in the UK

Key takeaways

The cost to fix a homepage in the UK depends on what is broken. As indicative market ranges, focused conversion work on existing pages, including a homepage rewrite, costs about £500–£3,000; a redesign on the same platform about £3,000–£12,000; a full rebuild £5,000–£20,000 or more. Freelancers often charge £50–£100 an hour. Most homepage problems fall in the first band.

• Rewrite or conversion fixes: about £500–£3,000.
• Redesign on the same platform: about £3,000–£12,000.
• Full rebuild: £5,000–£20,000 or more.
• Judge cost against the enquiries the homepage is losing.

What does it cost to fix a homepage?

Costs depend on whether you need words, design or code. These are indicative UK market ranges, not a Global Bridge Labs (GBL) price list; we do not publish a rate card and scope each piece of work to the requirement. The whole-site picture is in our guide to what conversion improvement work costs.

• Rewrite and conversion fixes on the existing page: about £500–£3,000.
• Redesign on the same platform: about £3,000–£12,000 for the site.
• Full rebuild: £5,000–£20,000 or more.
• Freelance help: often £50–£100 an hour.

• Why your homepage is not converting visitors into customers
• What conversion improvement work costs in the UK

What drives the cost?

The main drivers are research (customer interviews, data review), copywriting, design changes, development time, photography and testing. A rewrite with little research sits at the low end; one built on interviews and testing sits higher. Platform limits can push a simple change into development work.

• Hiring a homepage copywriter: what to expect
• How much does it cost to fix bad website design?

How do you judge whether it is worth it?

Work out what an enquiry is worth: average job value times the share of enquiries that become work. As an illustrative sum, if a homepage gets 1,000 sessions a month and moving from 10 to 15 enquiries is worth £500 each in profit, the change is worth £2,500 a month. A £1,500 fix pays back quickly if it works.

• Work out what a website enquiry is worth
• What a 1% conversion lift is worth to your business

What hidden costs should you expect?

Your own time for reviews and approvals, new photography, plugin or theme licences, and fixing problems discovered along the way, such as tracking that never worked. Ask for these to be listed in any quote.

• Brief a designer to fix your homepage

When is spending more justified?

When the platform genuinely blocks changes, when the homepage fails on mobile and cannot be repaired, or when the business has changed and the site no longer fits. Then a redesign or rebuild may be cheaper over time than patching.

• Rewrite or redesign a homepage that does not convert
• Website redesign versus rebuild: which do you need?

What does this look like in practice?

A pattern we see: a business is quoted for a full rebuild when a focused rewrite and some technical fixes would solve the problem. Across our client work, conversion-focused website changes have delivered a 2.4× enquiry rate, often without starting from scratch. Treat that as context, not a promise.

• See client work
• Website Design & Development for UK businesses

Homepage fix budget checklist

• Decide if you need words, design or code.
• Work out what an extra enquiry is worth.
• Get quotes that list research, copy, design and build.
• Ask about photography, licences and tracking fixes.
• Start with the cheapest change that could work.

• Homepage conversion checklist: 20 checks
• Fix your homepage yourself or hire help?

Next step

Calculate what one extra enquiry a month is worth to you. Use it to set a sensible budget before asking for quotes.