Social media costs for UK financial advisers

Key takeaways

Social media cost for UK financial advisers and brokers usually sits in the £950–£2,500 a month band. Compliance review adds time to every post, which is why advisers pay more per post than most small businesses. Posts that promote financial products must meet FCA rules.

• £950–£2,500 a month is the typical band for advisers and brokers.
• Compliance review adds time to every post.
• Financial promotions must be fair, clear and not misleading.
• Educational content works better than product promotion.

What does social media do for a financial adviser?

For independent financial advisers, mortgage brokers and planners, social media builds trust before the first meeting, explains complex topics simply and keeps the firm in mind for referrals. Most clients choose an adviser they trust, so the adviser's voice matters more than slick design.

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How much does adviser social media cost?

Management with educational posts, adviser LinkedIn content and compliance-ready drafts typically sits in the £950–£2,500 band. Extra review rounds and record keeping add time. These are indicative figures, not a GBL price list.

• Educational content and company page: £950–£2,500 a month.
• Adviser ghostwriting: indicative £200–£600 per person a month.
• Compliance review: your firm's time on each post.
• Paid promotion: separate budget and stricter checks.

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What are the FCA rules on social media?

A social media post that invites people to engage in investment, credit or insurance activity can be a financial promotion. Under Financial Conduct Authority (FCA) rules, promotions must be fair, clear and not misleading, include required risk information and be approved under your firm's processes. Keep records.

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Why does compliance raise the cost?

Each post must be written carefully, reviewed and sometimes revised before publishing. Some firms also keep a record of every promotion. That adds a review round and admin time to every item, so advisers get fewer posts for the same fee than an unregulated business would.

When is an agency not worth it for an adviser?

It is not worth it if the agency does not understand financial promotion rules, because your compliance team will rewrite everything. Choose a provider that drafts in a compliant style and works with your review process. Otherwise the saving disappears into revision time.

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What does this look like in practice?

A pattern we see with UK mortgage and advice firms: posts sit in compliance review for days, so content goes out late or not at all. Global Bridge Labs (GBL) drafts educational posts a month ahead in a consistent compliant style, so reviews are faster and posting stays regular.

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Adviser social media checklist

Agree these before you start.

• Who reviews posts and how quickly.
• Which posts count as financial promotions.
• Record keeping for approved posts.
• Educational topics for the quarter.
• Adviser profiles included in the plan.

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Next step

Tell us your firm type and how compliance review works now. We will tell you which band fits and how to keep reviews quick.