Social media costs for coaches and consultants

Key takeaways

Social media cost for UK coaches and consultants usually sits in the £500–£950 a month band for publishing, or £450–£1,800 a month for ghostwritten posts in your voice. Your own opinions and stories are the product. Income and results claims must be provable under advertising rules.

• £500–£950 a month covers publishing for most solo coaches.
• Ghostwriting 8 to 12 posts a month costs about £450–£1,800.
• Your own voice and stories matter more than design.
• Income or results claims must be accurate and provable.

What does social media do for a coach or consultant?

For coaches and independent consultants, social media is where potential clients get to know how you think before they book a call. Regular posts with clear opinions, client lessons and practical advice build trust. The goal is discovery calls, not followers.

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How much does coach social media cost?

Publishing your own content with design and scheduling typically sits in the £500–£950 band. Ghostwriting 8 to 12 posts a month from a weekly interview costs an indicative £450–£1,800. These are indicative figures, not a GBL price list.

• Publishing your drafts: £500–£950 a month.
• Ghostwriting from interviews: indicative £450–£1,800.
• Carousel and quote graphics: often included.
• Webinar or workshop promotion: priced per event.

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What content works for coaches?

Specific opinions, short lessons from client work with permission, answers to the questions prospects ask on calls and occasional personal stories work well. Generic motivational quotes do not. Make every post useful to one type of client.

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What claims need care?

Claims about what clients earned or achieved must be accurate, typical and provable under the CAP Code. Screenshots of income or "six figures in 90 days" promises attract complaints. Share real outcomes with consent and make clear results vary.

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What should a coach keep in-house?

Keep the ideas, the opinions and the replies to potential clients. Outsource writing up, design, scheduling and routine admin. Prospects want to talk to you, so direct messages from people interested in working with you should come to you quickly.

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What does this look like in practice?

A pattern we see with UK coaches and consultants: they know what to say but write posts late at night, so posting is irregular. Global Bridge Labs (GBL) runs a short weekly interview, turns it into posts in the coach's voice and schedules them, while the coach handles discovery-call conversations.

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Coach social media checklist

Agree these before you start.

• One client type to speak to.
• Weekly interview or voice notes.
• Client consent for any stories.
• Evidence for any results claims.
• How discovery calls are booked.

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Next step

Tell us who you coach and how clients find you now. We will tell you whether publishing help or ghostwriting fits best.