Customer case study content: what it costs to produce

Key takeaways

Case study content cost depends on format. As indicative UK figures, a written case study with an interview, write-up and graphics takes 4 to 10 hours, about £300–£1,000. A filmed testimonial adds a half-day of filming at about £300–£600 plus editing. One case study can feed weeks of posts.

• £300–£1,000 is the indicative cost of a written case study.
• A filmed testimonial adds about £300–£600 for a half-day of filming.
• One case study can be cut into several posts and clips.
• Get written client consent before publishing.

What is case study content?

Case study content tells the story of one customer: the problem they had, what you did and what changed. On social media it appears as written posts, carousels, short video testimonials and quote graphics. It is one of the most persuasive formats because it shows real results.

• Social media agency pricing in the UK
• Social media content creation costs in the UK

How much does a case study cost?

A written case study needs an interview, a write-up, approvals and a few graphics, about 4 to 10 hours or £300–£1,000 at UK agency rates. A video testimonial adds a half-day of filming at about £300–£600 and £110–£400 per edited clip. These are indicative figures, not a GBL price list.

• Written case study with graphics: indicative £300–£1,000.
• Half-day testimonial filming: indicative £300–£600.
• Each edited clip: indicative £110–£400.
• Remote video interview: lower cost than on-site filming.

• Social media video production costs in the UK

What makes a case study persuasive?

Specific detail makes a case study persuasive: the customer's situation before, the concern that nearly stopped them, what happened and a result they can describe in their own words. Vague praise reads like an advert. One honest, detailed story beats several generic ones.

What consent and rules apply?

Get written consent from the customer for how their story, name, image and business will be used, including in ads. Claims about results must be accurate and typical under the CAP Code. Never present a paid or invented story as a genuine customer review.

• ASA rules for social media advertising in the UK

How do you get more value from one case study?

Cut it into several pieces: a carousel of the story, two or three short clips, a quote graphic, a post for LinkedIn and a page on your website. Spread them over several weeks. The interview time is paid once and the content keeps working.

• Repurposing content across social media channels

What does this look like in practice?

A pattern we see with UK trades and professional services clients: happy customers say kind things on the phone, but nothing is captured. Global Bridge Labs (GBL) runs a short interview, turns it into a set of posts and clips with the customer's approval, and schedules them across the following weeks.

• See client work
• Social Media Marketing for UK businesses

Case study checklist

Prepare these before the interview.

• A customer willing to take part.
• Written consent covering ads and website use.
• Questions about before, during and after.
• Photos or footage of the work.
• Plan for posts and clips from one story.

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Next step

Tell us about a customer whose story you would like to share. We will tell you the best format and what it costs.