Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
The cross device customer journey explained: why mobile looks worse than it is in your reports, how to measure it, and how to help buyers switch screens.
A PDF on a mobile website is a print page on a 6-inch screen. Why PDF menus, price lists and brochures lose customers, and what to publish instead.
Writing for mobile: how people read on phones, and seven habits that make service pages clear on a small screen without cutting the content Google needs.
Mobile commerce in the UK for small online shops: how much retail is online, why phones browse more than they buy, and the mobile fixes that lift orders.
Which devices to test a website on: a five-device set that covers most UK visitors, how to choose from your own analytics, and what emulators miss.
GA4 mobile vs desktop: where to find the device report, which four numbers to compare, and how to turn the gap into a short list of mobile fixes.
Why a mobile PageSpeed score is lower than desktop: how the test differs, which number to trust, and the fixes that move mobile results on real phones.
How a website performs on a slow mobile connection decides who can use it outside the office. How to test it, what to cut and how light a page should be.
Responsive breakpoints explained: what they are, why content should set them, where sites break between phone and laptop, and what to ask your developer.
How to choose a mobile friendly WordPress theme: seven checks to run on the demo with a phone before you buy, and the warning signs of a heavy theme.
The website builder mobile view is a preview, not a phone. What builders get wrong on mobile, what 'hide on mobile' really does and how to check properly.
Mobile friendly website cost in the UK: indicative ranges for fixing, redesigning or rebuilding, what drives the price and how to get a comparable quote.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
