Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
Should you show negative reviews on your website? Why a perfect 5.0 can look less believable, how to reply well and what UK law says on hiding them.
Review stars in Google search results: why most service businesses no longer get them for their own reviews, who still can, and what to do instead.
Professional email address vs Gmail: why a free address makes a business look less established, what a domain email costs and how to set one up properly.
Landline or mobile number on your website? What each signals to buyers, the options in between such as 03 and virtual numbers, and which numbers to avoid.
Should you put your home address on your website? The privacy risks, what UK rules require and the credible alternatives for home-based businesses.
Does HTTPS make a website trustworthy? Why HTTPS is essential, why it does not prove a business is legitimate and what the browser padlock change means.
.co.uk vs .com for a UK business: which domain UK customers trust, when .com makes more sense and why owning both and using one consistently is best.
How customers check a business is legitimate: the checks they make on Companies House, reviews, registers and your website, and how to make each one easy.
NAP consistency means one business name, address and phone number everywhere online. Why it matters for credibility and local search and how to fix it.
Do checkout trust seals and payment badges reassure buyers? What Baymard research shows about perceived security and which badges are worth showing.
Stating a reply time on your website, such as 'we reply within 2 hours', reassures buyers and sets expectations. How to choose a promise you can keep.
Should you show 'established in' or years in business on your website? When longevity builds credibility, how to show it and what new firms can use.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
