Short, practical writing on visibility, conversion and capacity, from the team doing the work for 120+ UK startups, SMEs and enterprises.
Cold DM mistakes: pitching in the first message, copy-paste templates, no relevance and ignoring PECR. How to message prospects without looking like spam.
Spam comments on a business page and fake 'support' replies scam your followers. How to moderate with filters, hide scams fast and warn customers.
Paid social mistakes that waste budget: no objective, wrong targeting, weak creative, home-page clicks, no tracking and stopping too soon. Fixes for UK SMEs.
Boosted post mistakes: boosting by habit, the wrong goal, broad audiences and no tracking. When boosting a post works and when to run a proper ad instead.
Facebook ads targeting mistakes: radius too wide, audiences too narrow, stacked interests, no exclusions and ignoring warm audiences. How to target well.
Social media ad creative mistakes: ads that look like ads, slow openings, too much text, no offer and never testing. How to brief creative that converts.
Social media ads landing page mistakes: home-page clicks, slow mobile pages, a different offer and long forms. How to match the page to the ad.
The Meta ads learning phase explained: why switching ads off or editing them too soon raises costs, and how long to wait before judging a campaign.
Meta pixel mistakes: no pixel, events firing twice, wrong events and tracking without cookie consent. How to set up tracking that works and complies.
LinkedIn ads mistakes: tiny budgets, audiences too narrow or too broad, asking for a demo from cold buyers and no lead form follow-up. Fixes for B2B firms.
TikTok ads mistakes: polished TV-style ads, slow openings, unlicensed music and the wrong audience. How small businesses make TikTok ads that fit the feed.
Meta Business Manager mistakes: agency-owned ad accounts, personal cards, one admin and unverified businesses. How to set up Meta's business tools safely.
30 minutes with our team and you'll know exactly which of the three problems to fix first.
