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Key takeaways
A social media and email marketing bundle typically adds an indicative £450–£1,200 a month to a social retainer for two email sends (3 to 6 hours each at £75–£100 an hour), plus your email platform subscription. Running both from one plan saves time because content, offers and dates are shared. Email needs consent rules that social does not.
- Two emails a month: about £450–£1,200 extra.
- Shared content cuts writing time.
- Email platform subscription is separate.
- Marketing emails need consent under PECR.
Want social and email planned together? Message us on WhatsApp.
Chat on WhatsApp →What does a combined plan include?
A combined social and email plan uses one monthly calendar for both: the same offers, stories and dates, written once and adapted for each channel. Social builds reach and followers; email reaches people who asked to hear from you. Each feeds the other through sign-up posts and share links.
How much does adding email cost?
Each email send, covering writing, design, list segment, test and report, takes 3 to 6 hours, an indicative £225–£600. Two sends a month add £450–£1,200. Set-up of templates and sign-up forms takes 4 to 8 hours, about £300–£800, once. Email platform fees depend on list size.
- Per send: £225–£600.
- Two sends a month: £450–£1,200.
- Templates and forms: £300–£800 once.
- Platform subscription: by list size.
Tell us your list size on WhatsApp and we will discuss your requirements.
Chat on WhatsApp →What does bundling save?
Mainly writing and planning time, because one idea serves both channels, and reporting time, because results sit in one report. It also prevents mixed messages, such as a sale on social that the email list never hears about. Expect the bundle to cost less than two separate suppliers.
When should email stay separate?
If email drives most of your sales, for example in e-commerce with automated flows, a specialist may justify its own fee. If your list is tiny, build it through social first before paying for regular sends.
What does this look like in practice?
A pattern we see: social and email are run by different people who never compare calendars. Moving both onto one monthly plan usually produces more consistent offers and fewer last-minute emails.
Combined plan checklist
- Use one monthly calendar for both.
- Write each idea once, adapt per channel.
- Add sign-up prompts to social posts.
- Check consent for marketing emails.
- Report both channels together.
Next step
Put next month's social posts and emails side by side. If they do not mention the same offer, a combined plan will help.
Message us on WhatsApp for a combined plan, or book a 30-minute consultation.
Chat on WhatsApp →Sources and further reading
- Electronic and telephone marketing under PECR · Information Commissioner's Office
- Direct marketing and privacy and electronic communications · Information Commissioner's Office
- Email sender guidelines · Google
Frequently asked questions
How much does it cost to add email marketing to social media management?
Two emails a month typically add an indicative £450–£1,200 at UK agency rates, plus a one-off £300–£800 for templates and forms and your email platform subscription.
Is email marketing still worth it alongside social media?
Yes for most businesses. Email reaches people who have asked to hear from you, without depending on an algorithm. Social grows the audience; email turns more of it into repeat customers.
Do I need consent to email people?
For marketing emails to individuals, PECR generally requires consent, with a limited soft opt-in for existing customers. Business contacts at companies are treated differently. Check ICO guidance.
Written by
Global Bridge Labs (GBL) is a UK–Sri Lanka partner for social media, websites and BPO. Everything here comes from client delivery, not theory.
