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Key takeaways
Social media costs for security companies usually sit in the £950–£2,500 a month band. Guarding firms split the work between winning business contracts, mostly on LinkedIn, and recruiting officers, mostly through Facebook ads. Alarm and CCTV installers lean towards homeowners. Never post details that could compromise a client's site.
- Most security firms: £950–£2,500 a month.
- LinkedIn for contracts, Facebook for recruitment.
- Recruitment ads: £300–£1,000 management plus media.
- Never reveal client sites or security details.
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Chat on WhatsApp →What does social media do for a security company?
For a guarding firm, social media supports contract wins with facilities managers and businesses, shows professionalism, and recruits licensed officers. For alarm and CCTV installers, it reaches homeowners and small businesses with trust content and reviews.
What drives the cost?
Two audiences mean two content streams. B2B content for buyers needs case studies and accreditations; recruitment needs job ads and officer stories. Recruitment campaign management costs £300–£1,000 a month plus media. Approval of content by operations adds time.
- B2B content on LinkedIn: within the band.
- Recruitment ads: £300–£1,000 management.
- Case studies: £300–£800 each, indicative.
- Ops approval: plan time for it.
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Chat on WhatsApp →What should security firms never post?
Anything that reveals a client's site layout, routines, systems or staff numbers. Photos must not show access codes, camera positions or patrol patterns. Get client permission before naming them. Job adverts must follow equality law and avoid discriminatory wording.
When is a lower budget enough?
A small alarm installer working locally can often manage in the £500–£950 publishing band with reviews and a Google Business Profile. Larger budgets earn their cost for guarding firms with constant recruitment and contract tenders.
What does this look like in practice?
A pattern we see: a guarding firm posts generic security tips that buyers ignore. Short case studies on how it solved a site problem, approved by the client, usually do more for contract enquiries.
Security company checklist
- Split content between buyers and recruits.
- Check every photo for site-sensitive details.
- Get client approval before naming them.
- Use inclusive wording in job ads.
- Show accreditations and licences clearly.
Next step
Decide what share of your social budget goes on recruitment. Many guarding firms find it is more than half.
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Chat on WhatsApp →Sources and further reading
- LinkedIn Pages best practices · LinkedIn
- Equality Act 2010 · legislation.gov.uk
Frequently asked questions
How much does social media cost for a security company?
Most UK security firms pay £950–£2,500 a month for managed social media, plus recruitment ad spend. Small local alarm installers can often start in the £500–£950 band.
Which platform is best for security companies?
LinkedIn for winning business contracts and Facebook for recruiting officers and reaching homeowners. Google Business Profile matters for local alarm and CCTV installers.
Can security firms post photos from client sites?
Only with the client's permission and only if nothing reveals layouts, systems, codes or routines. When in doubt, use photos of training and team instead.
Written by
Global Bridge Labs (GBL) is a UK–Sri Lanka partner for social media, websites and BPO. Everything here comes from client delivery, not theory.
