B2B social media agency costs in the UK

Key takeaways

B2B social media agency cost in the UK sits in the same £950–£2,500 a month band most SMEs pay, but the money buys different work: fewer posts, more writing and senior input, and usually LinkedIn. Value has to be judged over quarters, because B2B buyers take months to decide.

• £950–£2,500 a month is the typical fee for a B2B social media programme.
• The fee buys writing and senior thinking more than design and video.
• LinkedIn is usually the main channel, with one supporting channel.
• Judge value over two or three quarters, not weeks.

How is B2B social media different to price?

B2B social media is priced on expertise more than volume. Posts need to show knowledge of the buyer's problem, so the writer must interview your people. There are fewer posts than in consumer work, but each takes longer to get right.

• Social media agency pricing in the UK
• B2B vs B2C social media platforms: what actually differs

What does a B2B programme cost?

As an indication, a company page with 8 to 12 posts a month costs £600–£1,000, and adding a founder's profile takes it to £1,000–£1,500. A full programme with a second channel, reporting and review sits within £950–£2,500. Advertising is separate. These are market indications, not a GBL price list.

• Company page only: indicative £600–£1,000 a month.
• Page plus founder content: indicative £1,000–£1,500.
• Full programme with second channel: within £950–£2,500.
• LinkedIn ads: separate fee and a larger media budget.

• LinkedIn management costs in the UK
• LinkedIn ads management costs in the UK

How do you judge value on a long sales cycle?

Judge it on leading signs first, then on pipeline. In the first quarter look for views from target companies, profile visits and conversations. Over two or three quarters look for enquiries that mention your content and shorter sales calls. One contract can repay a year of fees.

• B2B social media when the sales cycle is long
• When does a social media agency pay for itself?

What must your team contribute?

Your team must contribute knowledge. A 30-minute monthly call with a director, plus customer questions forwarded as they arise, is usually enough. Without that input the agency writes general industry commentary, which costs the same and persuades nobody.

• A 30-minute monthly interview.
• Customer questions and objections.
• Case examples, with client permission.
• Fast approval, ideally within two working days.

• Founder-led social media: staying consistent as the face

Which B2B extras raise the fee?

Extras that raise the fee include content for several directors, employee advocacy programmes, webinars and event coverage, and compliance review in regulated sectors. Each is reasonable, and each should be a named line in the quote.

• Social media costs for professional services firms

When is a B2B agency not worth it?

It is not worth it when you sell to a handful of named accounts that direct contact reaches faster, or when nobody senior will give time. In those cases a consultant's advice and founder-written posts cost less and do more.

• What a social media consultant costs in the UK

What does a B2B report need to show?

A B2B report should show whether the right people are paying attention. Follower totals matter less than who the followers are. Ask for views and followers from target companies and job titles, conversations started, meetings booked and enquiries that mention your content. Those are the early signs of pipeline.

• Reach among target companies and job titles.
• Profile visits to directors and the company page.
• Conversations and meetings started.
• Enquiries that mention your content.

What does this look like in practice?

A pattern we see with UK B2B service firms: the company page is quiet and the directors never post. A monthly interview turned into weekly founder posts and a steady page gives buyers something to check when your name comes up in a tender.

• See client work
• Social Media Marketing for UK businesses

B2B cost checklist

Settle these before asking for quotes.

• Define your buyer by job title and company size.
• Work out the value of one new customer.
• Name the director who will give input.
• Decide page only, or page plus profiles.
• Agree the leading signs you will track.

Next step

Tell us who you sell to and what a contract is worth. We will say what a B2B programme should include and how to judge it.