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Key takeaways
Social media costs for solar and renewable installers usually sit in the £950–£2,500 a month band, rising to £2,500–£5,000 with lead generation ads and video. High job values mean one extra install can repay months of fees. Savings and environmental claims must follow the CMA Green Claims Code, and accreditations should be shown clearly.
- Most installers: £950–£2,500 a month.
- With lead ads and video: £2,500–£5,000.
- High job values make the maths easier.
- Green and savings claims must be accurate.
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Chat on WhatsApp →What does social media do for a solar installer?
For a solar or renewable installer, social media builds trust in a large, unfamiliar purchase. It explains the technology, shows real installs, answers cost and savings questions, displays accreditations and reviews, and generates leads through targeted ads to homeowners.
What drives the cost?
Lead generation ads are the main driver: management at £300–£1,000 a month plus media spend, and lead handling needs fast follow-up. Installation videos and customer stories add clip edits at £110–£400. Explaining grants and savings accurately takes careful writing.
- Lead ads management: £300–£1,000 a month.
- Install videos: £110–£400 per edit.
- Lead form to CRM: one-off set-up.
- Claims checking: built into writing time.
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Chat on WhatsApp →What rules apply to solar marketing?
Environmental and savings claims must be accurate, clear and backed by evidence under the CMA Green Claims Code and the CAP Code. Avoid vague terms such as eco-friendly without explanation. Show relevant accreditations and competent person scheme membership honestly.
When is a smaller budget enough?
A small installer with a full order book from referrals may need only the £500–£950 publishing band to stay visible and show accreditations. Paid lead generation earns its cost when you need a steady pipeline for several install teams.
What does this look like in practice?
A pattern we see: lead ads produce plenty of enquiries, but slow follow-up lets competitors win them. Connecting the lead form to the sales diary and calling within the hour usually improves the cost per install more than changing the ads.
Solar installer checklist
- Show real installs and customer stories.
- Back every savings claim with evidence.
- Display accreditations accurately.
- Call new leads within the hour.
- Judge ads on cost per install, not per lead.
Next step
Work out profit per install and how many extra installs a month the fee needs. That is your break-even.
Message us on WhatsApp for a lead generation plan, or book a 30-minute consultation.
Chat on WhatsApp →Sources and further reading
- Green claims code: making environmental claims · Competition and Markets Authority
- TrustMark: the government endorsed quality scheme for work in and around the home · TrustMark
- Competent person schemes: current schemes and how they are authorised · Ministry of Housing, Communities and Local Government
Frequently asked questions
How much do solar companies spend on social media marketing?
Most UK installers pay £950–£2,500 a month for managed social media, or £2,500–£5,000 with lead generation ads and video, plus ad spend. High job values often justify the higher band.
Are Facebook leads good for solar installers?
They can be, if the form qualifies homeowners and follow-up is fast. Many leads are early-stage, so judge campaigns on installs won, not lead volume.
What claims can solar companies make in ads?
Claims about savings or environmental benefits must be accurate and backed by evidence, following the CMA Green Claims Code and CAP Code. Avoid vague or absolute claims.
Written by
Global Bridge Labs (GBL) is a UK–Sri Lanka partner for social media, websites and BPO. Everything here comes from client delivery, not theory.
