LinkedIn profile optimisation: what it costs per person

Key takeaways

LinkedIn profile optimisation typically costs an indicative £150–£400 per person in the UK (2 to 4 hours at £75–£100 an hour) to rewrite the headline, About section, experience and featured links. A team of five is about £750–£2,000. Profiles are often the first thing buyers check after a message or post, so they deserve the same care as your website.

• £150–£400 per profile, indicative.
• Team of five: about £750–£2,000.
• Headline and About matter most.
• Headshots are a separate cost.

What does profile optimisation include?

LinkedIn profile optimisation is rewriting a person's profile so buyers quickly understand who they help and why to trust them. It covers the headline, About section, experience entries, featured content, banner image and settings such as the custom URL. It is a one-off job, unlike ghostwriting posts.

• Social media agency pricing in the UK
• LinkedIn ghostwriting costs for UK founders

How much does it cost?

A short interview and rewrite takes 2 to 4 hours per person, an indicative £150–£400. Teams cost less per person when they share a banner and a consistent company description. Professional headshots are separate; photography half days cost £300–£600.

• One profile: £150–£400.
• Five profiles: £750–£2,000.
• Shared team banner: included or 1 hour.
• Headshots: photography priced separately.

• LinkedIn management costs in the UK

Which profiles should come first?

The people buyers meet: founders, directors and the sales or account team. Anyone who posts or sends messages to prospects should have a profile that backs up what they say. Start there before company-wide updates.

When is a rewrite not worth paying for?

If the person never uses LinkedIn and buyers do not check it, a rewrite will not change much. If someone writes well and knows the basics, a one-hour review may be enough instead of a full rewrite.

What does this look like in practice?

A pattern we see: a founder's headline lists a job title nobody searches for. Rewriting it to say who they help and with what usually increases profile visits turning into connection requests from the right people.

• See client work
• Social Media Marketing for UK businesses

Profile checklist

• Say who you help in the headline.
• Write the About section for buyers.
• Feature one case study or useful article.
• Use a recent, clear headshot.
• Keep company details consistent across the team.

• Social media coaching retainers: what ongoing support costs
• LinkedIn outreach services: what they cost and the risks

Next step

Read your own headline as a stranger would. If it does not say who you help, it is the first thing to fix.